Wigoo, a marketing and technology agency, announces its role as a strategic partner for brands looking to operate on the new TikTok Shop. Recently arrived in Brazil, the platform's e-commerce allows consumers to shop without leaving the feed.With all the experience we have in marketing, data intelligence, content, and media, we quickly became capable of placing brands in this new purchasing model., says Dib Sekkar, co-CEO and founder of Wigoo.
Wigoo operates in the main operational areas of TikTok Shop: commercial live streams, with strategy, scripting, and real-time operation; partnerships with creators, combining authority, engagement, and conversion; media management (TikTok Ads) focused on visibility and ROAS; and technical and strategic support in e-commerce/TikTok Shop, with integration, monitoring, and continuous optimization.
Additionally, Wigoo offers real-time monitoring, customized dashboards, and a methodology based on testing, insights, and scalability. Everything focused on improving Customer Acquisition Cost (CAC) and increasing Customer Lifetime Value (CLV), two fundamental pillars for the sustainable profitability of companies in the modern economy.The future belongs to the consumer and the brands that know how to listen to them. Digital retail is more dynamic, personalized, and competitive. More than the tools, what changes is the mindset to generate results., affirms Sekkar.
For him, Wigoo is ready to lead this transformation, whether on TikTok Shop, marketplaces, search engines, or any new digital environment.We believe that strong brands are born from the meeting of relevance and active listening. The consumer has already changed, and our commitment is to walk alongside brands that want to grow with purpose, adaptability, and long-term vision."ends the co-CEO."
According to a study by the social network itself, TikTok Shop represents a new consumer behavior, beyond just a feature within the app. Each scroll can lead to a purchase decision, and videos with integrated products have generated conversion rates three times higher than those of a traditional e-commerce.
