Launched in 2009 for iPhone apps and in 2010 on the Play Store, WhatsApp is the most popular interaction platform of the last decades. Initially created so friends would know when each other were available to receive calls, the social network quickly evolved into a messaging platform, moving on to sending audio messages, attachments, and even posting content. In recent months, the system has gained a new objective: the dissemination of businesses.
Using WhatsApp for business can be highly effective, as long as companies follow good practices to avoid bothering customers. According to a survey conducted by Opinion Box, 49% of users do not oppose receiving advertising, as long as the number has been previously shared with the company. "WhatsApp has shifted from a channel for personal interactions to a tool conducive to personalized customer relationships. With their consent, the app can be used, including for the development of products and services, and even for solving complex problems," he emphasizes.Gabriel Lopes, COO and co-founder of Selvia.
Selvia is an example of how the "WhatsApp First" business strategy, where the entire customer journey takes place within the app, is becoming a trend in Brazil. The startup is a pioneer in using the approach to, with the use of artificial intelligence, support the accounting of medical professionals. Recognizing the lack of management by doctors regarding their own money, a solution was created to simplify and optimize the financial management of healthcare specialists.
“It’s simple. WhatsApp is an interactive tool and perhaps the easiest to use today – which explains its popularity. Therefore, services offered with these features bring greater ease and responsiveness to the user”,explains LopesAccording to the Digital 2023 report, prepared by We Are Social and Meltwater, WhatsApp is the most used messaging app in the country, with 98% of Brazilian internet users using it. Additionally, 83% of users in Brazil said they use it to communicate with brands and companies.
With Selvia, doctors can obtain specialized support in opening a National Register of Legal Entities (CNPJ), tax advisory services, and financial control quickly, easily, and securely, without needing to download any app or access a website. "We simplify tax management and the amounts received by these professionals, helping with organization and enhancing wealth. Additionally, we have a team always available to answer questions and provide guidance," says the executive.
WhatsApp First solutions are becoming increasingly relevant, meeting the expectations of modern consumers who seek convenience, personalization, and trust in interactions with brands.Features such as priority business accounts, integration with tools like Microsoft's Dynamics 365 Contact Center, and apps that facilitate message sending without saving contacts demonstrate how the channel has transformed to assist organizations and users. This evolution is what allows companies like Selvia to innovate in the market and redefine customer relationships.
