Released in 2009 for iPhone apps and in 2010 on the Play Store, WhatsApp is the most popular interaction platform of the last few decades. Initially created so that friends would know when each other were available to receive calls, the social network has now evolved into a messaging logistics, moving on to sending audio messages, attachments and even content posting. In recent months, the system also gained a new objective: the dissemination of business
The use of WhatsApp for business can be highly effective, since companies follow good practices to avoid bothering customers. According to a survey conducted by Opinion Box, 49% of users do not oppose receiving advertising, as long as the number has been previously shared with the company. WhatsApp has transitioned from a channel for personal interactions to a suitable tool for personalized customer relationships. With his consent, the app can be used, inclusive, for product and service development, and even the resolution of complex problems, highlightsGabriel Lopes, COO and co-founder of Selvia
Selvia is an example of how "WhatsApp First", business strategy in which the entire customer journey takes place within the app, is consolidating as a trend in Brazil. The startup is a pioneer in using the approach to, with the use of artificial intelligence, provide support for the accounting of medical professionals. Noticing the lack of management by doctors regarding their own money, the solution was created to simplify and optimize the financial management of health specialists.
"It's simple. WhatsApp is an interactive tool and perhaps the simplest to handle these days – what justifies its popularity. That's why, services offered with these features bring more ease and responsiveness to the user, explains Lopes. According to the Digital 2023 report, developed by We Are Social and Meltwater, WhatsApp is the most used messaging app in the country, with 98% of Brazilian internet users using it. Furthermore, 83% of users in Brazil said they use it to communicate with brands and companies
With Selvia, doctors can obtain specialized support in opening a National Register of Legal Entities (CNPJ), tax advisory and financial control quickly, easy and safe, without needing to download any app or access a website. "We simplify the tax management and the amounts received by these professionals", assisting in the organization and enhancing the assets. Furthermore, we have a team always available to answer questions and provide guidance, mention the executive.
WhatsApp First solutions are gaining more and more relevance, meeting the expectations of modern consumers, that seek convenience, personalization and trust in interactions with brands.Features like priority business accounts, integration with tools like Microsoft's Dynamics 365 Contact Center and applications that facilitate message sending without saving contacts show how the channel has transformed to help organizations and users. This evolution is what allows companies like Selvia to innovate in the market and redefine the relationship with customers
