Western Union announced today the expansion of its Media Network, a new line of commercial revenue, in their proper locations in Brazil. A Media Networktake advantage of the insightsfrom Western Union about customer behavior, creating opportunities for brands to interact with them in high-touch digital and retail environments
"We are proud to launch the Western Union Media Network in Brazil", "expanding our portfolio of innovative solutions for other brands" said Ricardo Amaral, president of Western Union in Brazil. "By connecting brands with our diverse customer base", we are not just offering impactful advertising opportunities, but also reinforcing our commitment to enrich the lives of the communities we serve.”
Enabling Cross-Channel Connections
The Western Union Media Network offers brands unparalleled access to audiences that can be difficult to reach. Brands can now showcase their products and services across a variety of channels and formats. This includes the digital brand platforms of Western Union: the website, the app and the external digital screens located in more than 70 own stores
These retail locations are strategically situated in prime and high-traffic areas, enabling brands to connect with consumers during their daily routines and at important moments of commerce
Personalizing Engagement and Improving Efficiency
Western Union Media Network analyzes first-party data to provide brands withinsightsexclusive to consumers, allowing for precise audience segmentation. This data-driven approach allows brands to deliver multicultural messages that resonate with consumers, show value and promote meaningful connections – and, ultimately, improve the efficiency of the ads
Driving Innovation in Brazil’s Advertising Ecosystem
Western Union has a long history of empowering individuals and communities around the world, making financial services accessible anywhere. The Media Network is an extension of this mission, creating new opportunities for brands to interact with consumers through channels they trust, while providing valuable content that improves lives and communities
This initiative reinforces our commitment to innovation, offering solutions that benefit both our clients, as partners, added Ricardo Amaral. "This enables brands to build meaningful connections with consumers", while providing Western Union customers with attractive offers from relevant brands they trust.”
The Western Union Media Network was launched for the first time in November 2024 in the United States and, in selected countries in Europe. This initiative is positioned as a "key player" in the advertising landscape, offering various brands scalable and impactful ways to interact with the audience through a combination of digital and physical touchpoints
