Western Union announced today the expansion of its Media Network, a new revenue line, in its own locations in Brazil. A Media Networktake advantage of the insightsWestern Union’s insights into customer behavior, creating opportunities for brands to engage with them in high-touchpoint digital and retail environments.
"We are proud to launch the Western Union Media Network in Brazil, expanding our portfolio of innovative solutions for other brands," said Ricardo Amaral, President of Western Union Brazil. By connecting brands with our diverse customer base, we are not only offering impactful advertising opportunities but also reinforcing our commitment to enriching the lives of the communities we serve.
Enabling Cross-Channel Connections
Western Union's Media Network offers brands unparalleled access to audiences that can be difficult to reach. Brands can now showcase their products and services across a variety of channels and formats. This includes Western Union's brand digital platforms: the website, the app, and the digital screens located outside in more than 70 company-owned stores.
These retail locations are strategically located in prime, high-traffic locations, enabling brands to connect with consumers during their daily routines and at key retail moments.
Personalizing Engagement and Improving Efficiency
Western Union Media Network analyzes first-party data to provide brands withinsightsexclusive insights about consumers, enabling precise audience segmentation. This data-driven approach enables brands to deliver multicultural messages that resonate with consumers, demonstrate value, and foster meaningful connections – ultimately improving ad effectiveness.
Driving Innovation in Brazil’s Advertising Ecosystem
Western Union has a long history of empowering individuals and communities worldwide, making financial services accessible anywhere. The Media Network is an extension of this mission, creating new opportunities for brands to interact with consumers through trusted channels, while also providing valuable content that improves lives and communities.
"This initiative reinforces our commitment to innovation, offering solutions that benefit both our clients and partners," added Ricardo Amaral. This enables brands to build meaningful connections with consumers while providing Western Union customers with attractive offers from relevant brands they trust.
Western Union's Media Network was first launched in November 2024 in the United States and in selected countries in Europe. This initiative is positioned as a "key player" in the advertising landscape, offering a wide range of brands scalable and impactful ways to engage with the audience through a combination of digital and physical touchpoints.
