With a focus on providing an increasingly complete journey for its users, Webmotors, largest automotive ecosystem in Brazil and the main business portal for the segment, announces the launch of the Webmotors Index, new data intelligence tool allocated on the platform that, from now on, starts calculating monthly the percentage variation of used car ad prices on the portal across the entire national territory
The novelty aims to provide a reliable and accurate reference on vehicle pricing, aiming to assist in identifying market trends, price behaviors and opportunities for strategic actions in the automotive sector
To reach the new index, Webmotors analyzes the following characteristics of the vehicles: reference period, brand, model, year of the vehicle (from 2014 onwards), version, mileage range, body type, type of fuel, type of advertisement on the platform (whether it was made by an individual or a legal entity), state where it was published and if it is from the rental segment
It is also possible to obtain complementary data such as inventory turnover, analyses by region and electric cars, among others, with daily or monthly updates, providing an accurate and up-to-date view of the market
The consolidated database used for calculating the Webmotors Index consists of 36 car brands, 398 models and 2.174 versions, that do not include armored cars, totaling a mesh of more than 14,5 million vehicles – present on the marketplace platform itself. The index is calculated from 2017 using a methodology based on the median of the price difference between one month and the previous month, ensuring an accurate analysis, robust and reliable
"We are taking a big step towards a more dynamic and innovative market". The Webmotors Index is a milestone that comes to consolidate our position as the largest and most complete automotive ecosystem in Brazil, says the CEO of Webmotors, Eduardo Jurcevic. "Our goal is to be the largest and most comprehensive market indicator and the main reference in data in the segment for better decision-making by our users and clients".”
Inspired by economic indicators such as the Broad Consumer Price Index (IPCA), the Webmotors Index is initially aimed at automakers, dealerships, banks and insurance companies. Integrated with Webmotors Autoinsights, the new indicator will have a monthly frequency, in addition to having content available by subscription, including exclusive and on-demand information, providing the following benefits
- Market analysis:provides a detailed view of the appreciation and depreciation trends according to the characteristics of the vehicles
- Competitiveness:allows comparisons with competitors, identifying business opportunities
- Support in strategic decisions: based on analyses derived from data contained in the index.
Webmotors Index for July
In its debut, the Webmotors Index indicates a slight decrease of 0,28% in the average price of used vehicle ads on the platform between June and July 2024
According to Jurcevic, at this moment of the second semester, the launch of new models tends to quickly devalue those already on the market, because consumers start to prefer the newest and most technological ones, leading to the need for adjustments in the prices of used items to make them more competitive. This can also increase the supply of used vehicles as users look to upgrade their cars to newer models.”
To access the Webmotors Index clickhere.
