Focused on providing an increasingly complete journey for its users, Webmotors, Brazil's largest automotive ecosystem and leading business portal for the segment, announces the launch of the Webmotors Index, a new data intelligence tool allocated to the platform that, from now on, will calculate the monthly percentage variation in prices of used car advertisements on the portal throughout the country.
The new feature aims to provide a reliable and accurate reference for vehicle pricing, helping to identify market trends, pricing behaviors, and opportunities for strategic action in the automotive sector.
For Webmotors to arrive at the new index, the following vehicle characteristics are analyzed: reference period, brand, model, year of vehicle (from 2014), version, mileage range, body type, fuel type, type of advertisement on the platform (whether it was made by an individual or legal entity), state where it was published and whether it is in the rental segment.
You can also obtain additional data such as inventory turnover, analysis by region and electric vehicles, among others, with daily or monthly updates, offering an accurate and up-to-date view of the market.
The consolidated database used to calculate the Webmotors Index is comprised of 36 car brands, 398 models, and 2,174 versions, excluding armored vehicles, totaling over 14.5 million vehicles—all available on the marketplace's own platform. The index has been calculated since 2017 using a methodology based on the median price difference between one month and the previous month, ensuring accurate, robust, and reliable analysis.
"We're taking a major step toward a more dynamic and innovative market. The Webmotors Index is a milestone that solidifies our position as the largest and most comprehensive automotive ecosystem in Brazil," says Webmotors CEO Eduardo Jurcevic. "Our goal is to be the largest and most comprehensive market indicator and the leading data reference in the segment for better decision-making by our users and customers."
Inspired by economic indicators such as the Broad National Consumer Price Index (IPCA), the Webmotors Index is initially targeted at automakers, dealerships, banks, and insurance companies. Integrated with Webmotors Autoinsights, the new indicator will be released monthly and will feature subscription-based content, including exclusive on-demand information, providing the following benefits:
- Market analysis: provides a detailed overview of appreciation and depreciation trends according to vehicle characteristics;
- Competitiveness: allows comparisons with competitors, identifying business opportunities;
- Support for strategic decisions: based on analyses based on data contained in the index.
Webmotors Index for July
In its debut, the Webmotors Index indicates a slight drop of 0.28% in the average price of used vehicle advertisements on the platform between June and July 2024.
According to Jurcevic, at this point in the second half of the year, the launch of new models tends to quickly devalue existing ones, as consumers begin to prefer the latest and most technologically advanced, leading to the need to adjust used car prices to make them more competitive. "This could also increase the supply of used vehicles as users look to upgrade their cars to newer models."
To access the Webmotors Index click here .
