Webmotors has just taken another step in its innovation and digital transformation strategy by announcing a new search engine with generative artificial intelligence (AI) capable of understanding commands in natural language and delivering results quickly, accurately, and contextually. The new tool is being gradually implemented on the platform and is already available to 15% of users. The expectation is that it will be expanded to the entire customer base by the beginning of the second half of 2025.
In addition to providing quick and accurate search results, the new tool also offers recommendations to users who are still unsure about the most suitable vehicle model for their needs. In these cases, the user simply needs to indicate their requirement, with commands like "I want an SUV with a sunroof and up to 40,000 kilometers driven," or "economical cars with good space for the family," without the need to fill out traditional filters. The system understands this user interaction, interprets their needs, and provides their recommendations immediately.
ToDaniel Polistchuck, Chief Technology Officer of Webmotorsthe future of automotive search lies in conversation and contextual intelligence.We are talking about an intelligent search engine that truly serves the user, even if they themselves do not yet know the model they are searching for. This completely changes the experience within our platform and reinforces Webmotors' position as a reference in innovation in the sector., explains the executive.
In addition to increasing the agility of the research journey, the new feature enhances commercial performance, as it connects potential buyers more accurately to the ads that truly meet their criteria.
AI at the Webmotors Automotive Journey
As part of its strategy to offer a complete ecosystem for buying, selling, and using automobiles and to maintain its leadership in the Brazilian market, Webmotors has been investing in innovations that enhance the competitiveness of its business.
In one of its most recent initiatives, the company announced a partnership with Amazon Web Services (AWS), Amazon's cloud computing platform, to develop an AI-based solution that provides instant and personalized responses to customers who contact dealerships and stores via WhatsApp to obtain vehicle information. Technology, already integrated into around 1,800 points of sale in Brazil, has multiplied engagement in negotiations by eight.
Another significant advancement occurred in 2023 with the launch of Webmotors Serviços, which uses AI to facilitate and speed up the vehicle maintenance process. The user can, for example, request quotes for repairs of minor or moderate damages using only a photo taken at the scene of the incident. The system recognizes the type of fault in up to seven seconds and immediately provides a cost estimate and indicates the nearest workshop.
