Webmotors begins its traditional Mega Fair on Monday (3/17). For this year's edition of one of Brazil's largest vehicle buying and selling campaigns, the brand relied on the talent of presenter Felipe Andreoli to be its official ambassador. With the slogan "press the button of now," the campaign offers a series of incentives until April 13th for those who want to buy or exchange a car. In total, more than 200,000 offers will be available with special conditions, such as financing up to 60 installments, purchase with payment starting in up to 120 days, flash offers on the app with prices below the FIPE table, among others.
As part of the campaign promotion strategy, Webmotors prepared a series of actions in different formats and channels. In addition to Felipe Andreoli as its official ambassador, the brand will feature merchandise on open TV, broadcast of ads on radio and out-of-home media, a campaign with digital influencers from different regions of Brazil, engagement-based awards for dealerships and retailers, among other initiatives.
ToNatalia Spigai, CMO at WebmotorsThe marketing strategy prepared for this year's campaign fosters the ideal environment for those looking to buy or exchange a vehicle.“Our Mega Fair is already recognized in the market for being an excellent business opportunity due to the conditions we offer. For this year, we have prepared a strategy so that our audience feels even more encouraged to take advantage of this opportunity now and stop postponing the dream of buying or exchanging a vehicle”, explains the executive.
The Mega Feirão da Webmotors takes place at a favorable time for business in the automotive sector. A survey conducted by the platform itself indicated that 68% of Brazilians wish to buy or exchange a car this year, with 37% still in the first half. When asked how they plan to pay for the new car, partial financing is the most mentioned option by respondents (47%), followed by cash payment (32%), full financing (15%), and leasing/consortium (6%).
Details of the promotions and special conditions of the Mega Feirão Webmotors are available on the company's website, atwebmotors.com.br/.
