Founded in 2007 as an e-commerce specializing in air conditioning, theWebcontinentalCelebrates 18 years in 2025, established as one of the biggest names in Brazilian e-commerce. With more than2 million products in over 40 categoriesAvailable on the website and the dedicated app, the brand offers an intuitive and distinctive digital experience with the best benefits and advantages, a combination that attracts thousands of consumers every day.
Withadministrative headquarters in Porto Alegre (RS)and more than500 collaboratorsThe company has four strategic distribution centers located in Porto Alegre (RS), Navegantes (SC), Viana (ES), and Cariacica (ES), ensuring logistical efficiency and agility in deliveries across the country.
Throughout its journey, Webcontinental has built a robust and diversified business model that goes beyond digital retail. The company also operates asmarketplaceandintegration hub, enabling more than4 thousand partner sellersSell your products with agility and scalability in more than40 sales channels, like Amazon, Magazine Luiza, Mercado Livre, Shopee, and many others.
Among the recent recognitions, the company was chosen for two consecutive years (2023 and 2024) as theBest Marketplace in Brazilat the ABComm Digital Innovation Award, reinforcing its commitment to innovation, operational excellence, and customer satisfaction.
Expansion and ambitious goals for 2025
With a constantly evolving digital model, Webcontinental continues to invest in diversification and expanding sales channels. On the wave of e-commerce growth during the pandemic, the company doubled in size and has maintained this trajectory. In 2024, it reachedR$1.6 billion in GMV(gross sales volume) and, for 2025, the goal is to achieveR$2 billion, representing a tenfold increase in its GMV over the past 8 years. To sustain this performance, it continues investing in technology, new strategic partnerships, and campaigns focused on customer loyalty and enhancing the shopping experience.
Reaching 18 years old while maintaining steady growth is the result of our focus on innovation, close customer relationships, and continuous evolution of our business model., says Diego Calábria, Commercial Director of Webcontinental."We are building the future based on technology, data intelligence, and committed people."
Private label and industry
Another important pillar of the operation is theGallant private label, created in 2017. With a focus on the segments ofsmall appliances, fitness equipment, and industrial cold chambersGallant is sold across all major digital channels in the country and has been particularly prominent with the lineGallant Home Fitness, which has become the brand's main segment in recent years.
Webcontinental also operates in the B2B market with theGallant cold storage chamber industryoffering air conditioning solutions for companies and businesses in various sectors.
Ready for the next chapters
With a history marked by significant milestones, such as the launch of its own integration hub (2014), entry into major marketplaces (2016), presence on channels like Amazon, Polishop, Camicado, among others (2022), and the recent participation in programs like LL Loyalty and Vale Bônus, Webcontinental is preparing for a new cycle of expansion.
The brand plansspecial institutional and promotional campaignsThroughout 2025 to celebrate its coming of age and reinforce its positioning as an e-commerce made by people and for people. The commitment to the shopping experience, digital security, efficient logistics, and close customer service will remain a priority.
"More than selling, Webcontinental's mission is to be the consumer's best choice every day. And that means being present in a relevant, accessible, and welcoming way at every stage of the journey.", concludes the Director.
