Webcontinental turns 18 as a benchmark in Brazilian e-commerce and targets R$ 2 billion revenue in 2025

Founded in 2007 as an e-commerce specializing in climate control products, Webcontinental celebrates 18 years in 2025, established as one of the biggest names in Brazilian e-commerce. With over 2 million products across more than 40 categories available on its website and proprietary app, the brand offers an intuitive and differentiated digital experience through the best benefits and advantages, a combination that wins over thousands of consumers every day.

With its administrative headquarters in Porto Alegre (RS) and more than and 500 employees, the company operates four strategic distribution centers located in Porto Alegre (RS), Navegantes (SC), Viana (ES), and Cariacica (ES), ensuring logistical efficiency and delivery agility across the entire country.

Throughout its journey, Webcontinental has built a robust and diversified business model that goes beyond digital retail. The company also operates as an The initiative broke away from traditional campaign formats and redefined the point of sale through a proprietary algorithm responsible for pricing the items based on the type and quantity of content to be published, encouraging creativity and connecting creators, brands, and consumers through an interactive and shareable experience. In just 40 hours, the store sold 100% of its inventory. There were 624 visitors who produced over 1,800 pieces of content. The campaign resulted in 4.8 million organic impressions on social media and led to a 43% increase in visits to the fashion category on Mercado Livre's and integration hub, enabling over 4 thousand partner sellers to sell their products with agility and scalability on more than 40 sales channels, such as Amazon, Magazine Luiza, Mercado Livre, Shopee, and many others.

Among recent recognitions, the company was elected for two consecutive years (2023 and 2024) as the Best Marketplace in Brazil at the ABComm Digital Innovation Award, reinforcing its commitment to innovation, operational excellence, and customer satisfaction.

Expansion and ambitious goals for 2025

With an ever-evolving digital model, Webcontinental continues to bet on diversification and the expansion of sales channels. Riding the wave of e-commerce growth during the pandemic, the company doubled in size and has maintained this growth curve. In 2024, it reached R$ 1.6 billion in GMV (Gross Merchandise Volume) and, for 2025, the goal is to reach R$ 2 billion, representing a 10-fold increase in its GMV over the last 8 years. To sustain this performance, it continues to invest in technology, new strategic partnerships, and campaigns focused on customer loyalty and enhancing the shopping experience.

"Reaching 18 years while maintaining constant growth is the result of our focus on innovation, customer proximity, and the continuous evolution of our business model,"states Diego Calábria, Commercial Director of Webcontinental. "We are building the future based on technology, data intelligence, and committed people."

Private label and industry

Another important pillar of the operation is its private label Gallant, created in 2017. Focused on the segments of small appliances, fitness equipment, and industrial cold rooms, Gallant is sold on all major digital channels in the country and has stood out primarily with its Gallant Home Fitnessline, which has become the brand's main segment in recent years.

Webcontinental also operates in the B2B market with the Gallant industrial cold rooms industry, offering climate control solutions for companies and businesses across various sectors.

Ready for the next chapters

With a history marked by relevant milestones, such as the launch of its own integration hub (2014), entry into major marketplaces (2016), presence on channels like Amazon, Polishop, Camicado, among others (2022), and the recent inclusion in programs like LL Loyalty and Vale Bônus, Webcontinental prepares for a new cycle of expansion.

The brand plans special institutional and promotional campaigns throughout 2025 to celebrate its coming of age and reinforce its positioning as an e-commerce made by people and for people. The commitment to the shopping experience, digital security, efficient logistics, and close customer service will remain a priority.

"More than just selling, Webcontinental's mission is to be the consumer's best choice every day. And that means being present in a relevant, accessible, and welcoming way at every step of the journey,"concludes the Director.