In a global scenario where the artificial intelligence market is projected to reach nearly US$ 1 trillion by 2027, according toprojectionfrom Bain & Co, a Brazilian startupVox Meannounces the launch of theVoxMe360ºan intelligent conversational commerce platform that transforms WhatsApp into a strategic and automated channel for sales, marketing, and customer service.
Developed over three years and already operating with more than 10,000 users in Italy, the solution is entering the national market with ambitious goals: reaching 2,000 points of sale in Brazil by the end of 2025, especially in franchise networks in the retail, healthcare, and B2B services sectors. The platform has already processed over 20 million atendimentos, with proven reductions of up to 50% in operational costs and significant gains in efficiency, conversion, and customer satisfaction.Other advantages such as quick implementation time and affordable costs highlight VoxMe360º as the best available alternative in the Brazilian market today.
According to Vox Me's CEO, Bruno Ferraz Musa, the goal is to transform customer service into a strategic asset for companies, turning each conversation into an opportunity for conversion and loyalty. "VoxMe360º was born to redefine the way brands connect with their consumers. We developed cutting-edge technology with a smooth and empathetic journey, capable of generating real value, operational efficiency, and scalable growth," he states.
Built on the official WhatsApp API, VoxMe360º integrates cutting-edge technologies such as GenAI, LLMs, machine learning, automation, and analytics to deliver natural, consultative, and hyper-personalized interactions. The customer experience is seamless and continuous: from intelligent product recommendations, browsing dynamic catalogs and personalized virtual fitting rooms, to payment and post-sale support, all without leaving the app.
From chat channel to AI business hub
One of VoxMe360º's differentiators is the use of the concept of "fluid intelligence," which combines generative AI, language models, and machine learning to interpret the customer's intent, profile, and history in real time. The solution dynamically adapts the service to each consumer's context, offering personalized and relevant suggestions, accurate responses, and immersive experiences directly within the WhatsApp interface.
To converse with the client offering a comprehensive and consultative experience, VoxMe 360º accesses business information from various sources such as CRMs, ERPs, e-commerce platforms, payment systems, and product catalogs, providing a 360-degree view to the client and automating complex workflows, from customer service to logistics. Companies that have already adopted the solution report improved shopping experience, increased conversion rates, and reduced operational errors, all with scalability and a high degree of customization.
Market, expansion, and strategic vision
Vox Me operates today in two main models: B2C, with a direct focus on the consumer, and B2B, serving companies that want to improve their customer relationship through intelligent automation and integrated communication. The platform has been adopted by retail chains, health operators, events, and specialized services—segments seeking accelerated digitalization and high-performance service.
In Italy, VoxMe360º is present in cities such as Rome and Milan, working with clinics, pharmacies, and laboratories, automating appointment scheduling, medication e-commerce, and communication with patients, including vaccination campaigns with reminders and automatic screenings.
In Brazil, the strategy involves partnerships with franchising groups and companies that operate with a high volume of service. Technology has already proven effective in high-traffic contexts, with concrete results: inquiries processed in seconds, purchases completed in less than 3 minutes, appointments scheduled in less than 1 minute, and a system that learns from each interaction.
Continuous innovation and the future of conversational commerce
With multilingual support (Portuguese, English, Spanish, and Italian), VoxMe360º was created to operate globally. The company is already planning a new phase of internationalization starting in 2026, focusing on Latin American and European countries. Among the upcoming releases in the coming months are features such as real-time AI voice assistant, new recommendation engines based on consumption profiles, and enhanced virtual fitting rooms with generative visual AI.
According to Musa, the future of the relationship between brands and consumers lies in the convergence of personalization, scalability, and intelligence. "We believe that service doesn't have to be just efficient, but memorable. VoxMe360º represents a new level in how companies connect with their audiences. Every conversation can generate value, build loyalty, sell, and delight. And all of this within WhatsApp," they say.
Vox Me follows me with a growth model based on recurring revenue, continuous innovation, and strategic independence, prioritizing your technological autonomy and focus on customer success. "We are building a new relationship logic. Our role is to give brands the power to turn conversations into valuable experiences, with empathy, intelligence, and performance. WhatsApp is the medium. And VoxMe360º is the evolution," concludes Musa.
