The back-to-school period is always busy for retail, that reinforces stocks to meet consumer needs. Netshoes, largest e-commerce of sports and lifestyle products in the country, also prepared for this moment and expanded its range of essential products for the return to classes. This year, sales of children's backpacks and sneakers in the company's marketplace grew by 11% and 9%, respectively, in comparison with 2024, reflecting the high demand for school supplies
"In addition to the calendar of important events for retail and our segment", we are attentive to seasonal opportunities that impact specific retailers, says Victor Vaz, marketplace manager at Netshoes. "This is one of the advantages of being a multi-category and multi-brand marketplace"
The sellers on the platform also recorded positive performance in selling products for the season. The main stores of the Nytron Group, specialist in backpacks and accessories, for example, they had an increase of more than 20% in sales compared to the previous year. "This seasonality is very important to us and Netshoes helped us take advantage of it with strategic highlight spaces on the site", affirms Gabriel Mendes, manager of the Nytron Group. "Counting on the audience of customers who visit and buy in the store makes all the difference in boosting our sales"
Netshoes always invests in innovation and support for sellers, to ensure that retailers make the most of strategic dates, like the return to school, to expand your business and meet consumer needs efficiently. Furthermore, the company maintains a structure prepared for periods of high demand for specific categories, as it happens at the beginning of the year
To enhance the experience of consumers, the e-commerce created a dedicated selection with around 700 product options starting at 39,90 reais, including backpack kits with various characters, youth sneakers, soccer cleats, socks, children's clothing and much more. Access:https://www.netshoes.com.br/lst/mi-volta-as-aulas
