The back-to-school period is always busy for retail, which replenishes stocks to meet consumers' needs. Netshoes, the largest e-commerce of sports and lifestyle articles in the country, also prepared for this moment and expanded its offering of essential products for the return to school. This year, sales of backpacks and children's sneakers on the company's marketplace increased by 11% and 9%, respectively, compared to 2024, reflecting the high demand for school supplies.
"In addition to the calendar of important events for retail and our segment, we are attentive to seasonal opportunities that impact specific retailers," says Victor Vaz, Netshoes marketplace manager. This is one of the advantages of being a multi-category and multi-brand marketplace.
The platform sellers also recorded a positive performance in selling products for the season. The main stores of the Nytron Group, specializing in backpacks and accessories, for example, experienced an increase of over 20% in sales compared to the previous year. "This seasonality is very important to us, and Netshoes helped us take advantage of it with strategic highlight spaces on the website," says Gabriel Mendes, manager of Grupo Nytron. Relying on the audience of customers who visit and shop in the store makes all the difference in boosting our sales.
Netshoes always invests in innovation and support for sellers to ensure that shopkeepers make the most of strategic dates, such as back-to-school, to expand their businesses and meet consumer needs efficiently. Additionally, the company maintains a structure prepared for periods of high demand for specific categories, as occurs at the beginning of the year.
To enhance the consumer experience, the e-commerce has created a dedicated selection with around 700 product options starting at 39.90 reais, including backpack kits with various characters, youth sneakers, football boots, socks, children's clothing, and much more. Acesse: https://www.netshoes.com.br/lst/mi-volta-as-aulas
