Back to school boosts sale of backpacks and sneakers at Netshoes

The back-to-school period is always busy for retail, which reinforces stocks to meet consumer needs. Netshoes, the largest e-commerce of sporting goods and lifestyle in the country, also prepared for this moment and expanded its supply of essential products for the resumption of classes. This year, sales of backpacks and children's shoes in the company's marketplace grew 11% and 9%, respectively, compared to 2024, reflecting the high demand for school items.

“In addition to the calendar of important events for retail and our segment, we are aware of the seasonal opportunities that impact specific retailers”, says Victor Vaz, marketplace manager at Netshoes.“This is one of the advantages of being a multi-category and multi-brand marketplace”.

The sellers of the platform also registered a positive performance in the sale of products for the season. The main stores of the Nytron Group, specialist in backpacks and accessories, for example, had an increase of more than 20% in sales compared to the previous year. “This seasonality is very important for us and Netshoes helped us to take advantage of it with strategic spaces of prominence on the”, says Gabriel Mendes, manager of the Nytron Group. “Counting to the audience of customers who visit and buy in the store makes all the difference to boost our sales”.

Netshoes always invests in innovation and support for sellers, to ensure that retailers make the most of strategic dates, such as back to school, to expand their business and meet consumer needs efficiently.In addition, the company maintains a structure prepared for periods of high demand for specific categories, as occurs at the beginning of the year.

To facilitate the consumer experience, e-commerce has created a dedicated selection with about 700 product options from 39.90 reais, including backpacks kits with varied characters, youth shoes, boots, socks, children's clothes and more. Access: https://www.netshoes.com.br/lst/mi-volta-as-aulas