Entrepreneurship means adapting to a market, and before starting, it is important to have knowledge of the chosen segment and basic notions of how to operate the business. According to data from Serasa Experian, the first and largest Datatech in Brazil, 62% of entrepreneurs already had some knowledge about their business before starting their venture. For Fritz Paixão, CEO and founder of CleanNew, a upholstery cleaning and preservation network,know-howIt can be decisive at this moment, and it goes beyond theoretical knowledge. "Regardless of the segment, persistence and consistency lead to success. Being successful depends on a series of factors, and the most important thing is not to limit oneself," he comments.
With a story of overcoming and reinvention, the Bahian entrepreneur transformed his R$3,500 investment into an expanding international franchise network that projects revenue of R$45 million in 2025. With over 600,000 followers on social media, the entrepreneur shares important lessons in entrepreneurship that led him to success.
For the entrepreneur, one of the steps to the success of a business is to identify opportunities, especially during crises. Therefore, he listed some advice for those seeking to start a business. They are:
Definition of segment-What may be a hurdle for many can be seen as a springboard by others. An example is the cleaning market, which saw continued demand for specialized services in the post-pandemic period. "That is looking beyond what is seen at the moment, it is seeing the crisis as a laboratory of opportunities, because many promising businesses are born in difficult times," he/she states.
Be aware of the fluctuations of any business.Another key point for having a prosperous business is persistence and adaptation. Economy and market are not linear, so it is essential to understand that the enterprise will also have its moments of uncertainty. "Sometimes we think that problems want to destroy us, but in reality, they don't. They want to show us the way we should follow to achieve what we are dreaming of; the ups and downs are part of it, like the heartbeat. Life is made to have movement, so we must get used to this movement of falling and rising," comments the entrepreneur.
Strengthening online presenceInvestment in digital is also a major differentiator and a key factor for the expansion of a business. Digital platforms allow connecting with a larger audience without the need for significant capital. Today, there are several free tools available for businesses and professionals that, when used effectively, enable reaching more people organically. "Digital marketing, when done authentically, has the ability to establish genuine relationships with the audience, creating identification through real stories and emotional connections. This not only boosts sales but also strengthens loyalty, increases credibility, and positions the brand as a reference in its segment," he explains. Furthermore, being on social media enables transparent and quick communication, which results in greater trust with the audience. "It's interesting to show this so that everyone can see that it's possible to have a dream and go after it," completes Fritz.
