Cássio Poletto Cutulli and Nathan Donatti are pure joy. The partners created Vino Verace during the pandemic, in 2020. Year after year, they have been meeting targets not only in the number of bottles sold but also in brands and countries. The celebration of the duo is because 2024 closed with a 70% growth, exceeding the target set for the year. Brazil led the performance with 1,029 different labels, while imports accounted for 379 products. More than 35,000 bottles sold during the period were from 1,408 different labels.
The highest demand, according to Cutulli, was for wines from Eastern Europe, Serra Gaúcha, Minas Gerais, and the United States, especially California. "The last year was marked by a greater demand for white wines. This movement is evident in the market. Additionally, enthusiasts are also seeking wines from different regions and countries and from small producers. They love new things," he comments. To meet this demand, Cutulli and Donatti strive to expand the offering, ensure quality, and provide special conditions with monthly actions.
Covering almost the entire country and with a portfolio of 2,500 labels – 1,600 Brazilian – with options from 22 countries – South Africa, Germany, Argentina, Australia, Austria, Brazil, Bulgaria, Chile, Spain, United States, France, Georgia, Greece, Hungary, Italy, Lebanon, Moldova, Morocco, New Zealand, Portugal, Romania, and Uruguay – the store has labels ranging from R$ 32 to R$ 21,893.69. The 2024 news came from Germany (Mosel, Rhine, and Pfalz), Greece (Karditsa and Peloponnese), New Zealand (Marlborough and Martinborough), Australia (Adelaide Hills, Barossa Valley, Eden Valley, McLaren Vale, and South Australia), Lebanon (Bekaa Valley), Morocco (Zenata), Portugal (Vinho Verde), Italy (Soave and Bardolino), Argentina (Salta), France (Fitou, Sauternes), and Spain (Jerez, Aragón, and Catalonia).
Specialized in international trade, the partners deliver, in addition to diversity, competitive prices and fast delivery. Not to mention the knowledge, information, and experience, aspects that have contributed to the continuous and consistent growth. For Donatti, curation and personalized service make all the difference. "We go far beyond a simple wine sale. We help the enthusiast experience unique moments," he states. He also associates growth with actions such as Cashback, the producer of the month always with special conditions, and Black Friday, where they offer real discounts.
By 2025, the partners project new growth in sales, in addition to the introduction of labels from new regions and new terroirs. The great challenge, according to them, is closely linked to deadlines and logistical costs.
Countries in Vino Verace
1. South Africa
2. Germany
3. Argentina
4. Australia
5. Austria
6. Brazil
7. Bulgaria
8. Chile
9. Spain
10. United States
11. France
12. Georgia
13. Greece
14. Hungary
15. Italy
16. Lebanon
17. Moldova
18. Morocco
19. New Zealand
20. Portugal
21. Romania
22. Uruguay
