Cássio Poletto Cutulli and Nathan Donatti are overjoyed. The partners created Vino Verace in the midst of the pandemic, in 2020. Year after year, they have been exceeding their goals, not only in the number of bottles sold, but also in brands and countries. The duo's celebration stems from the fact that 2024 closed with 70% growth, surpassing the target set for the year. Brazil led the performance with 1,029 different labels, while imported wines accounted for 379 products. The more than 35,000 bottles sold during the period represented 1,408 distinct labels.
According to Cutulli, the greatest demand was for wines from Eastern Europe, Serra Gaúcha, Minas Gerais, and the United States, especially California. “The last year was marked by a greater demand for white wines. This movement in the market is clear. In addition, connoisseurs are also seeking wines from different regions and countries, and from small producers. They love novelties,” he comments. To meet this demand, Cutulli and Donatti strive to expand their offerings, guarantee quality, and provide special conditions with monthly promotions.
Serving virtually the entire national territory and with a portfolio of 2,500 labels – 1,600 of which are Brazilian – with options from 22 countries – South Africa, Germany, Argentina, Australia, Austria, Brazil, Bulgaria, Chile, Spain, United States, France, Georgia, Greece, Hungary, Italy, Lebanon, Moldova, Morocco, New Zealand, Portugal, Romania and Uruguay – the store has labels that cost from R$ 32 to R$ 21,893.69. The new wines of 2024 came from Germany (Mosel, Reno and Pfalz), Greece (Karditsa and Peloponnese), New Zealand (Marlborough and Martinborough), Australia (Adelaide Hills, Barossa Valley, Eden Valley, McLaren Vale and South Australia), Lebanon (Bekaa Valley), Morocco (Zenata), Portugal (Vinho Verde), Italy (Soave and Bardolino), Argentina (Salta), France (Fitou, Sauternes) and Spain (Jerez, Aragón and Cataluña).
Specializing in international trade, the partners deliver not only diversity but also competitive prices and fast delivery. This is in addition to their knowledge, information, and experience, aspects that have contributed to continuous and consistent growth. For Donatti, curation and personalized service make all the difference. “We go far beyond simply selling wine. We help the wine lover live unique experiences,” he states. He also attributes the growth to initiatives such as Cashback, a featured producer of the month with special conditions, and Black Friday, where they offer genuine discounts.
By 2025, the partners project further sales growth, as well as the inclusion of labels from new regions and terroirs. The biggest challenge, according to them, is closely linked to logistical deadlines and costs.
Countries in Vino Verace
1. South Africa
2. Germany
3. Argentina
4. Australia
5. Austria
6. Brazil
7. Bulgaria
8. Chile
9. Spain
10. United States
11. France
12. Georgia
13. Greece
14. Hungary
15. Italy
16. Lebanon
17. Moldova
18. Morocco
19. New Zealand
20. Portugal
21. Romania
22. Uruguay
