Offering PlayStation 5 for less than 3 thousand reais, the sales of the video game have already increased tenfold on Magalu's Black Friday. By the end of the day, the company plans to sell more PlayStation 5 units than were sold throughout the entire month of October.
The Sony PlayStation 5 Slim, accompanied by two games, is among the top 10 most searched items on Magalu in the last 24 hours. The special Black Friday offer reduces the original price from R$ 3,799.90 to R$ 2,999.00. The product is sold by KaBuM! on the company's marketplace, and delivery is carried out by Magalu.
Successful Black Push
Magalu conducted the Black Push campaign between Monday and Wednesday of the Black Friday week. The strategy involved sending notifications of unbeatable promotions via push to the company's app users. On the first day, the highlight was Gallo 500ml olive oil for 9 reais. 4,000 units were sold in just 15 minutes. On the second day, the 4.2L bottle of OMO liquid soap was sold for 10.90 reais and sold out in just 4 minutes.
