With 2025 in full swing, many retailers are starting now to prepare for the upcoming holidays of the semester, like Carnival, Easter, Mother's Day and Valentine's Day. Adopting specific strategies and practices for each of these milestones will help merchants boost sales and strengthen customer relationships
For William Santos, commercial director of VarejOnline — company specialized in technology for store management, franchises and points of sale (POS) —, isn't it too early to think about the whole semester. "This is the exact moment to intensify preparations"; therefore, it is important to pay attention to planning, ensure presence in various channels, maintain an efficient inventory management and, above all, focus on the consumer experience, what is the true differential, highlights
One of the first steps for successful management is, in fact, the advance planning. When identifying the main dates of the segment, retailers can create a detailed calendar, necessary to organize everything from advertising campaigns to inventory management, avoiding unforeseen events during the celebrations
And when the subject is stock, the analysis of sales history and consumption trends serves to predict demand more accurately, avoiding both the lack of products and the excess, that can result in losses. Diversifying the portfolio also helps to meet different client profiles, increasing the chances of conversion
William also highlights the importance of a multichannel approach, that integrates physical store, e-commerce and social networks, offering the customer the freedom to choose where and how to buy. "Furthermore, fast and accessible channels, how WhatsApp Business and chatbots, they enhance the experience and the speed of service, essential during peak demand periods, adds
Another point is that, although discounts are always attractive during seasonal dates, innovating in actions can highlight the brand. Offer combos, cashback, exclusive giveaways or personalized gifts for purchases within certain price ranges are effective ways to attract attention and boost sales
Finally, for William, the post-sale is the secret to turning occasional buyers into loyal customers. "Attentive service after the purchase", allied to loyalty actions, like discount coupons for future purchases, prolongs the impact of seasonal campaigns and strengthens the bond with consumers throughout the rest of the year, finalizes
