The boom of social media in recent years has made the internet the main support in the lives of those now called digital influencers or content creators. Tida as the second social network that generates the most financial return for creators, according to a recent survey by Influency.me agency, TikTok is one of the main targets for those wishing to pursue a digital career.
The platform offers various monetization options aimed at content creators, but is it possible to make money without even showing your face? According to finance influencer Jhonatas Silva, not only is it possible, but there are also some tricks to make content go viral, reaching more users on social media. Therefore, the influencer lists six tips to monetize on TikTok without appearing in the videos.
Storytelling: aprenda a contar histórias
“This is the first step. Even though the videos are short, you need to define what the person will learn and be entertained by. Even without appearing, videos can have an engaging storytelling. Use narration, captions and graphics to create a beginning, middle and end. For example, when presenting a financial tip, start by showing the problem, then the solution, and end with an impactful result. This will keep the audience interested from beginning to end.”
Have a frequency
“I recommend at least one video every two days. If you can post every day, even better. But it’s not enough to just have a lot of videos; the videos need to be good. Even if you don’t appear, you can use animations, eye-catching texts, and quality audio to maintain consistency and interest. With quality videos, you will ensure a loyal audience.”
Grab attention in the first few seconds
“I like to call it the three-second hook. Those first few seconds are crucial in deciding whether a viewer will stick around or move on to the next video. Without showing off, use impressive graphics, impactful sound effects, or an intriguing question right at the beginning. For example, start with something like, ‘Want to know how to save $1000 this month?’ This will capture their attention quickly.”
Strengthen your brand
“Your online brand should be something that reminds you of yourself, whether it’s a catchphrase, an animation style, or a theme song. Even without showing your face, create consistent visual elements, such as colors and logos, and use a voice or narration style that becomes your signature. This helps build a strong identity that people will recognize and follow.”
Define a target audience
“There’s no point in posting a video about financial tips and then posting another one about plant care the next. Clearly define your niche and create content that consistently appeals to that audience. Know your target audience well and produce videos that directly respond to their needs and interests, ensuring that TikTok delivers your content to the right people.”
Produce original content
“This point is crucial. Initially, it may be easier to gain visibility by replicating trends, but in the long run, originality prevails. Create innovative content using infographics, animations, or unique narrations that offer real value. This way, even without appearing, you will stand out as an authority in your niche and attract a dedicated audience.”
