Brazilian retail results in November point to a more robust end of the year, according to a survey by Linx, a retail technology specialist. Omnichannel operations, which integrate physical and digital stores, recorded a 28% increase in revenue, a 21% growth in the number of orders, and an 11% higher average ticket compared to November 2024.
According to Cláudio Alves, Executive Director of Enterprise at Linx, the performance shows that the maturity of omnichannel strategies in Brazil is advancing steadily and does not depend exclusively on major promotional dates. “Retail is reaping the benefits of more integrated processes between physical and digital stores. Companies that have unified inventory, payment methods, and customer journeys with a focus on the consumer continue to perform above average, bringing confidence to December, a naturally strong period due to Christmas,” he states.
In digital retail, brands' own e-commerce sites grew 6% in revenue, with a 28% increase in the number of sales and an 11% increase in the number of items sold. In marketplaces, Linx's clients recorded a 23% increase in revenue and a 22% increase in order volume compared to November 2024.
According to Daniel Mendez, Executive Director of E-commerce at Linx, the movement reflects more active consumers and more efficient operations. "The sustainable growth of the proprietary channel shows that brands are evolving in the digital experience, with performance distributed throughout the month, signaling greater predictability and consolidation of e-commerce strategies," he comments.
With this set of positive indicators, the retail sector begins December with good expectations. The combination of a strengthened omnichannel approach, a more mature e-commerce platform, and expanding marketplaces should boost Christmas shopping, demonstrating a consumer willing to buy and a sector increasingly prepared to capture this demand.
