A Attracione, a perfume brand launched in November 2024, has been standing out as a sales leader on major e-commerce platforms such as Mercado Livre, Shopee, and Amazon. Furthermore, the company achieved impressive growth on social media, accumulating over 94 million views on TikTok in less than three months and surpassing the follower count of well-established brands in the industry.
The success of Attracione can be attributed to the combination of scientific innovation and well-planned digital marketing strategies. The brand bets on the use of pheromones in its products, creating sensory experiences that go beyond the aroma. Studies published in the journal Nature indicate that pheromones can influence perception and social interaction, something that Attracione translates into its perfumes, moisturizers, and makeup.
Artur Ecom, a partner in the Group, highlights the brand’s strength: “In a short space of time, we managed to lead sales in Brazil and expand to markets such as Europe, the United States, Asia and Africa. The science of pheromones is not only a differentiator, but the basis that sustains the brand’s growth.”
Attracione also stands out for its rapid international expansion. With a revenue of R$ 7 million in January 2025 and a goal of R$ 100 million by the end of the year, the export strategy reinforces the brand's ability to serve different cultures and preferences. Alberto Kouty, a partner of the group, explains that presence on multiple continents validates the brand's proposal and demonstrates the alignment between innovation, science, and a well-structured commercial strategy.
In addition to international sales, Attracione continues to invest in digital platforms to solidify its reputation. Growth on TikTok was strategic to reach a young and engaged audience, while e-commerce ensures quick and easy access to products.
Scientific innovation, combined with well-planned digital strategies, positions Attracione as a model for the fragrance market, renewing an area that, until recently, already seemed established. The products, which use science to enhance the feeling of attraction and confidence, offer a competitive advantage in a sector traditionally dominated by brands that focus solely on the olfactory aspect.
By 2025, Attracione's focus will be on expanding its portfolio and exploring new markets, including collaborations with influencers and international campaigns. Furthermore, the brand is preparing an exclusive program for members, allowing participants to have access to a sales participation model and feel part of the company's growth.
With a combination of scientific innovation, international presence and digital marketing strategies, Attracione is positioned to consolidate its space in the fragrance market and compete with major players in the sector.
