The Attraction, fragrance brand launched in November 2024, has stood out as a sales leader on major e-commerce platforms, like Mercado Livre, Shopee and Amazon. Furthermore, the company achieved impressive growth on social media, accumulating over 94 million views on TikTok in less than three months and surpassing the number of followers of already established brands in the sector
The success of Attracione can be attributed to the combination of scientific innovation and well-planned digital marketing strategies. The brand bets on the use of pheromones in its products, creating sensory experiences that go beyond aroma. Studies published in the journal Nature indicate that pheromones may influence perception and social interaction, something that Attracione translates in its perfumes, moisturizers and makeup
Artur Ecom, partner of the Group, highlights the brand's robustness: "In a short time, we managed to lead sales in Brazil and expand to markets like Europe, USA, Asia and Africa. The science of pheromones is not just a differentiator, but the foundation that supports the growth of the brand
Attracione also stands out for its rapid international expansion. With a revenue of R$ 7 million in January 2025 and a goal of R$ 100 million by the end of the year, the export strategy strengthens the brand's ability to meet different cultures and preferences. Alberto Kouty, partner of the group, explain that the presence in multiple continents validates the brand's proposal and demonstrates the alignment between innovation, science and a well-structured business strategy
In addition to international sales, Attracione continues to invest in digital platforms to solidify its reputation. The growth on TikTok was strategic to reach a young and engaged audience, while e-commerce ensures quick and easy access to products
Scientific innovation, combined with well-planned digital strategies, positions Attracione as a model for the fragrance market, renovating an area that, until recently, it already seemed consolidated. The products, that use science to intensify the feeling of attraction and confidence, they offer a competitive advantage in a sector traditionally dominated by brands that focus only on the olfactory aspect
For 2025, the focus of Attracione will be to expand the portfolio and explore new markets, including collaborations with influencers and international campaigns. Furthermore, the brand is preparing an exclusive program for members, allowing participants to have access to a sales participation model and feel part of the company's growth
With a combination of scientific innovation, international presence and digital marketing strategies, Attraction is positioned to consolidate its space in the fragrance market and compete with major players in the sector
