Technological advancement has transformed the way companies interact and do business. Among the most notable innovations, facial recognition and signature collection via WhatsApp have stood out for their practicality and security. According to data collected by ZapSign, an electronic signature solution, these technologies have shown significant growth in recent months, reinforcing their relevance in the corporate environment.
The use of facial recognition through the ZapSign platform increased by 250% in just six months. "Overall, Brazilians are early adopters of new technologies," comments Getúlio Santos, founder and CEO of ZapSign. This solution not only increases security but also improves the user experience, enabling quick and secure authentication.
Technology emerges as a revolutionary solution in the business world. By using advanced algorithms and artificial intelligence, the tool enables quick and accurate user authentication, significantly reducing the risk of fraud. According to aFGV studyDuring the year 2022, facial biometrics use prevented approximately R$ 115 billion in fraud. This happens because, unlike passwords or physical tokens, which can be forgotten, lost, or stolen, it is based on unique biometric characteristics, making the forgery process more difficult.
Furthermore, the collection of signatures via WhatsApp through ZapSign has grown at an impressive rate, with an 800% increase in the last two years. In 2024, ZapSign collected over half a million signatures using the messaging app. Because it is a tool already integrated into the routine of millions of people,being used by 95% of Brazilian companies according to Yalowe facilitate processes for companies and clients by enabling them to sign documents through it. Thus, we promote more agility and efficiency for these players," highlights Getúlio. Facial recognition and signature collection via WhatsApp exemplify the trend of technological adaptation by corporations in response to demands for greater security and efficiency.
As long as the market continues to prioritize these pillars, the adoption and emergence of these technologies are expected to grow even more. "Here we are always attentive to the current needs of the market, and we believe that the trend for the future is that tools that increase security without compromising practicality will appear more and more in everyday corporate life," concludes Getúlio. According toMastercardAbout 84% of business executives in various fields such as education, finance, technology, health, and telecommunications said that cybersecurity is a "very important" topic.In the same survey, it was analyzed that one in four Brazilian companies mention an annual digital security plan, and 35% claim to have a dedicated department for the topic.
“We are increasingly realizing the importance of investing in technologies that meet the expectations of modern consumers, to ensure that companies can set new standards of operational efficiency. By investing in these solutions, they position themselves as standouts in an increasingly competitive scenario, where innovation is crucial to ensuring relevance and long-term success,” concludes Getúlio.
