Technological advancement has transformed the way companies interact and conduct business. Among the most notable innovations, facial recognition and signature collection via WhatsApp have stood out for their practicality and security. According to data collected by ZapSign, electronic signature solution, these technologies have shown significant growth in recent months, reinforcing its relevance in the corporate environment
The use of facial recognition through the ZapSign platform recorded a 250% increase in just six months. In general, Brazilians are early adopters of new technologies.”, comment Getúlio Santos, founder and CEO of ZapSign. This solution not only increases security, but also improves the user experience, allowing for quick and secure authentication.”
Technology emerges as a revolutionary solution in the business world. By using advanced algorithms and artificial intelligence, the tool allows for quick and accurate user authentication, significantly reducing the risk of fraud. According to aFGV study, during the year 2022 the use of facial biometrics prevented about R$ 115 billion in frauds . This happens because, different from passwords or physical tokens, that can be forgotten, lost or stolen, it is based on unique biometric characteristics, making the counterfeiting process more difficult.
Furthermore, the collection of signatures via WhatsApp through ZapSign has grown at an impressive pace, with an increase of 800% in the last two years. In 2024, ZapSign collected over half a million signatures using the messaging app. "Because it is a tool already integrated into the routine of millions of people", being used by 95% of Brazilian companies according to Yalo, we facilitate processes for companies and clients by enabling them to sign documents through it. Thus, we promote more agility and efficiency to these players, highlights Getúlio. Facial recognition and the collection of signatures via WhatsApp exemplify the trend of technological adaptation by corporations in response to demands for greater security and efficiency.
As long as the market continues to prioritize these pillars, the adoption and emergence of these technologies is expected to grow even more. "Here we are always attentive to the current needs of the market", and we believe that the trend for the future is that tools that enhance security without compromising practicality will increasingly appear in corporate daily life.”, concludes Getúlio. According toMastercard, about 84% of executives from companies in various fields, as education, finances, technology, health and telecommunications, they said that cybersecurity is a "very important" topic.. Still in the same survey, it was analyzed that one in four Brazilian companies mentions an annual plan for digital security, and 35% claim to have their own area for the topic
"More and more, we recognize the importance of investing in technologies that meet the expectations of modern consumers, to ensure that companies can establish new standards of operational efficiency. When investing in these solutions, they position themselves as a highlight in an increasingly competitive landscape, in what way innovation is crucial to ensure relevance and long-term success."concludes Getúlio
