A US Media, media solutions hub, projects a revenue of R$170 million in 2024, representing a growth of 30% compared to the R$130 million recorded last year. This performance is double the growth rate of the market in which it operates. The company serves more than 300 businesses, covering a thousand brands in Latin America, and has a team of more than 100 employees
With offices in Brazil and in 10 other Latin American markets, in addition to the headquarters in Miami, in the United States, US Media achieved these results through exclusive partnerships with major media platforms such as Tinder Ads, WeTransfer Advertising, Vevo para Anunciantes, TechTarget, Sojern and Fandom. In addition to partner publishers, the company manages campaigns on more than 20 advertising platforms, including LinkedIn, Amazon Ads and Apple Search Ads, that was recently released in Brazil
Founded in 2003, US Media emerged to address the lack of knowledge about digital media and the possibilities for diversification in the market. After starting operations in the United States, the company quickly expanded its focus to Brazil and other Latin American countries
Bruno Almeida, CEO and founder of US Media, explain that the company's goal is to represent major global brands and facilitate the buying and selling of international media, acting as a strategic partner in the innovation of advertising investments. "Our mission is to provide advertising solutions that meet the specific needs of each client", driving competitiveness, innovation and performance in campaigns, affirms
Extensive Portfolio
In addition to services aimed at exclusive partner platforms and projects intended for other media tools, US Media also enables global campaigns for clients, being responsible for purchasing advertising spaces in any medium or place in the world
In your solutions hub, the company has the Clearing House, financial arm responsible for the deregulation of media buying and selling in Latin American countries. Through this approach, the company handles procedures involving currency exchange and payment of fees and taxes for the formalization of campaigns in different countries. "We enable advertising campaigns on platforms with diverse and engaged audiences", offering personalized and efficient solutions to maximize the reach of deliveries beyond borders, add Almeida
Business Expansion
US Media is launching, in July, a new specialized business unit, a US Media Performance, that will bring new growth opportunities and significantly increase the capacity to serve customers. This new unit strengthens the company's position in the market and opens new avenues for campaigns optimized by business KPIs, as cost per acquisition (CPA) and repurchase
For 2024, the company will focus on strengthening key markets such as Brazil, Colombia and Argentina, in addition to the structuring of new spaces for action in South American countries, like Chile and Peru. Another point of attention is the acquisition of new partners for the exclusive publishers portfolio. "Currently, the focus is on the continuous improvement of media solutions, as well as in the expansion of operations, says the CEO. "The strengthening of our services in Latin America is a fundamental strategic step to continue providing innovative and high-quality solutions", complete Almeida
