Combining technology and practicality, ProJob arrives on the market to digitize the hiring of domestic services in Brazil. Inspired by platforms like Uber and iFood, the app connects professionals such as housekeepers, gardeners, and elderly caregivers to nearby clients, based on geolocation and a review system. The operation is already active in Santa Catarina and aims to reach other regions in the coming months.
"The domestic services market in Brazil is huge, but it still largely operates informally. ProJob was created to change this scenario. Our mission is to digitize this sector with an accessible platform that promotes productive inclusion, increases the visibility of professionals, and offers more security and trust for those who hire," says Marcelo Oriano Junior, CEO of ProJob. "Technology must serve people. ProJob does not take away professionals' autonomy – on the contrary, it offers freedom, reach, and professionalism for those who make a living from these services. We are creating a sustainable ecosystem, with transparency and dignity for both sides of the relationship," he emphasizes.
The platform allows professionals to register for free, define their area of expertise, set their availability, and choose the regions they wish to serve. When a customer searches for a service, the app displays availability based on location, reviews, and prices charged. The customer chooses the one that interests them most and sends a request.By accepting, the professional gains access to the demand information and can send the corresponding preliminary quote. The payment is made within the app and is only released after confirmation, with GPS validation to ensure that the service was performed at the agreed location. The model aims to bring transparency, security, and agility both for those who provide and those who hire.
According to the latest National Household Sample Survey (PNAD) by IBGE, in the last quarter of 2023, there were 6.3 million domestic workers. With digitalization advancing in sectors such as transportation, food, and finance, the market remains largely unexplored in terms of technology – a gap that ProJob aims to fill.
Although the business is currently available only in Santa Catarina and focused on services such as cleaning, gardening, and elderly care, the company already plans to expand to other regions of Brazil and include new types of services. Meta is to become the leading reference in the country for hiring domestic and in-home professional services.
"We have a huge contingent of invisible workers who support much of the routine of Brazilian families. With ProJob, we want to transform this reality by creating bridges between demand and supply with technology, responsibility, and social impact. Our ambition is to lead this change," concludes the CEO.
