A digitization of the condominium routinewon a new chapter with the launch of Laundry in Box, a solution created by Lavanderia 60 Minutos, which transformssmart wardrobes at collection and return pointsof sanitized clothes. Installed directly in the common areas of buildings, the system functions as a "Laundry Uber": the resident deposits the dirty clothes, makes the payment via app, and receives the clean, packaged items back in the same compartment.within 24 hours, without physical contact and withreal-time trackingThe proposal combines convenience, technology, and sustainability to meet the growing demand for on-demand services in residential environments. The expectation is to achieve2 million units installed by the end of 2025, with operation already started in São Paulo.
The operation is simple: the cabinets are installedno need for construction, structural interventions, or energy consumptionof the condominium. The property manager authorizes the installation and, from then on, the service is activated with support from the Hi Group team, the holding company behind Lavanderia 60 Minutos responsible for all logistics of collection, washing, and return. The washing is carried out by franchised units of the network.with proprietary technology, low water consumption (48 liters per cycle), and biodegradable inputsAs a result, condominiums begin to offer residents an essential and high-quality service, at no maintenance cost, without the need for internal staff, and with complete autonomy for the end user.
The model has proven to be especially attractive in large urban centers, where time is increasingly scarce and practicality has become a priority. By eliminating trips to external laundries, queues, and manual processes, Laundry in Box offers a new consumer experience that aligns with the trend of automation in household services and the preference for mobile-accessed solutions," says Isaelson Oliveira, CEO of Grupo Hi. He explains that the proposal isMake laundry as simple as ordering a meal or a ride through an app, transforming the condominium's daily life into a more modern, seamless, and connected environment. "We have seen the service market evolve very quickly, and Laundry in Box is our response to this trend," he emphasizes.
The dissemination of the service is part of the Hi Group's strategic plan, whichAlready implanted 50 units in São PauloThe expansion estimate follows the company's own growth trajectory, which ended 2024 withR$ 54 million in revenueand predictsreach R$ 75 million by the end of 2025. Withalmost 1000 stores in operation, the holding company is also in the process of internationalization, with an initial investment of€ 1 million in Portugalwhere you intend to consolidate your presence in Europe and prepare for aIPO until 2027, withgoal of reaching R$ 1 billion in market value"For the property managers, the solution represents more than just convenience: it is a way to add value to the condominium, incorporate innovation into the residents' daily lives, and align with the new expectations of the real estate market," adds Isaelson. The presence of Laundry in Box can be highlighted as a competitive advantage in the sale and rental of units, reinforcing the positioning of condominiums that invest in intelligent, sustainable, and user-centered services.
