Corporate tourism in Brazil is celebrating the end of 2024 with impressive figures: according to the latest sector survey conducted in October by FecomercioSP , in partnership with the Latin American Association of Corporate Event and Travel Management (Alagev), revenue reached R$130 billion. In the year-to-date figures, compared to the same period in 2023, growth was 5.3%, the highest percentage in the historical series that began in 2011.
Unlike leisure tourism, corporate tourism is focused on efficiency. According to Beatriz Oliveira, founder and CEO of Pervoy Turismo, an agency specializing in customized travel, corporate trips need to be organized quickly, efficiently, and centrally.
“The agency should offer tools and resources that streamline the process and minimize the time spent by employees in organizing the trip. We need to always be aware of unforeseen events that may occur, especially regarding changes in flight schedules. Readiness and flexibility are very important at this time,” Beatriz points out.
The agency oversees the entire trip organization, down to the smallest detail, with 24-hour support – including post-trip support. "At the end of the trip, the company's HR department receives a complete report with all expenses, facilitating the employee reimbursement process." For Beatriz, the essential thing is to have a flexible plan that offers employees flight, accommodation, and transportation options suited to their preferences and schedules, making the trip more comfortable and less tiring.
The expert also points to a growing trend that promises to solidify in modern companies by 2025: so-called bleisure , which is travel that combines business and leisure. “The millennial generation (people born between 1981 and 1995), in particular, values experience and seeks a balance between professional and personal life. This change in behavior has prompted companies to rethink their corporate travel policies, including leisure activities in business itineraries,” says Beatriz.
According to her, with the return to in-person work after the pandemic that swept the world between 2020 and 2023, this trend is driven by the search for a higher quality of life and the need to reconcile professional and personal demands. "In addition to increasing employee satisfaction, bleisure ensures their well-being, as they take advantage of business trips to learn more about the local culture."
In 2024, the most requested destinations for corporate tourism at Pervoy Turismo were: Bahia, Curitiba, Porto Alegre, Colombia, USA, and Mozambique.
