Corporate tourism in Brazil celebrates the end of 2024 with impressive numbers: according to the latest survey of the sector carried out in October by FecomercioSP, in partnership with the Latin American Association of Event and Corporate Travel Management (Alagev), the revenue reached R$130 billion. In the accumulated year and compared to the result in the same period in 2023, the growth was 5,3%, being the highest percentage of the historical series that started in 2011
Differently from leisure tourism, corporate tourism is focused on efficiency. According to Beatriz Oliveira, founder and CEO of Pervoy Turismo, agency specialized in personalized travel, business trips need to be organized quickly, efficient and centralized
"The agency should provide tools and resources that streamline the process and minimize the time spent by employees in organizing the trip". We need to always be aware of unforeseen events that may occur, mainly regarding changes to flight schedules. "Readiness and flexibility matter a lot at this moment", score Beatriz
The agency oversees the entire organization of the trip, in the smallest details, with 24-hour support – inclusive post-trip. "At the end of the trip", the company's HR receives a complete report with all expenses, facilitating the reimbursement process for employees. For Beatriz, the essential thing is to have a flexible plan, that offers employees flight options, accommodation and transportation, suitable for your preferences and schedules, making the trip more comfortable and less tiring
The expert also points out a trend that has been growing and that promises to become established in 2025 in modern companies: the so-calledblazer, what is the trip that merges business and leisure. "The millennial generation (people born between 1981 and 1995)", in particular, values experience and seeks a balance between professional and personal life. This change in behavior has driven companies to rethink their corporate travel policies, including leisure activities in business itineraries, affirms Beatriz
According to her, with the resumption of in-person work after the pandemic that crossed the world between 2020 and 2023, this trend is driven by the pursuit of a higher quality of life and the need to reconcile professional demands with personal ones. "Besides increasing employee satisfaction", theblazerensures their well-being, who take advantage of the business trip to learn more about the local culture
In 2024, the most requested destinations for corporate tourism at Pervoy Turismo were: Bahia, Curitiba, Porto Alegre, Colombia, USA and Mozambique
