A TroianoBranding, branding company with over 30 years in the market, announced today an important change in its leadership structure. Cecília Russo Troiano, partner of the company since its foundation, will assume the position of CEO. Jaime Troiano, founder and CEO for three decades, will take over as chair of the company's advisory board
This transition is the result of a meticulous process that extended over several months, including a diagnosis of the company's strengths and challenges, carried out with the support of Cambridge consultancy. Cecília had been managing the day-to-day operations of the company for some time, "and nothing is more fair than her taking the position of CEO", Jaime Troiano stated
Cecília Russo Troiano is recognized as one of the leading references in branding in the country, having assisted over 800 thousand brands throughout his career. Your purpose-driven approach to companies has been fundamental to the success of TroianoBranding. "We believe that brands with an authentic purpose have the chance not only to grow and sustain themselves in the market", but rather to have a meaning for people's lives, Cecília declared
With a degree in Psychology from PUC-SP and a master's in Gender Studies from Georgia State University, Cecília brings a unique perspective to the field of branding. She is the author of the book series "Life of a Tightrope Walker" and co-host of the program "Your Brand Will Be a Success" on CBN
The reorganization of TroianoBranding also includes the arrival of Beatriz Russo Troiano as Head of Strategy and Growth. With over ten years of experience in consulting and the financial market, Beatriz will be essential for the company's expansion, that currently has offices in São Paulo and Lisbon
