Trocafone, a pioneer in the electronics recommerce sector with over 2.5 million devices sold since 2014, announces its Black Friday campaign featuring discounts of up to 60%, free shipping, and installment plans in up to 21 installments. The highlight of the campaign is the 64 GB iPhone 11, one of the most sought-after models among Brazilians, which will be on promotion with exclusive progressive coupons valid from November 19th.
The campaign features four coupon tiers that guarantee additional discounts on the final price.
- R$ 25 discount on purchases up to R$ 999 using the code TR0CA25
- R$ 50 discount on purchases above R$ 999 using the code TR0CA50
- R$ 100 discount on purchases above R$ 2,000 using the code TR0CA100
- R$ 200 discount on purchases above R$ 3,500 using the code TROCA200
In addition to the discounts, Trocafone offers free shipping for orders above R$ 1,600 and installment plans in up to 21 installments, increasing access to premium devices with verified warranty and provenance.
Refurbished Market
The campaign launch occurs during a period of expansion in the Brazilian recommerce market. A survey conducted by Trocafone reveals that 60% of Brazilians replace their mobile phones every two to three years. The study also shows that the refurbished goods buyer is increasingly digital and discerning, using the smartphone for work, study, leisure, and content consumption. This behavior drives the demand for models like the iPhone 11, which combines performance, camera, and premium design with a more accessible price.
according to the Trocafone CEO, Flavio Peres, the initiative reflects the maturity of the consumer and the advancement of the refurbished market in the country. “We are combining aggressive discounts, progressive coupons, and special payment conditions. This move reinforces our positioning in a rapidly growing market that is increasingly valued by consumers seeking performance and fair pricing,” he states.
With the trust of over 92,000 consumers analyzed in its national survey, Trocafone aims to reinforce, this Black Friday, its purpose of democratizing access to technology with security, savings, and positive impact.
