Poli Digital, a platform specialized in integrating and automating communication channels between companies and customers, is helping entrepreneurs to boost their online sales through a series of videocastsDigital Poly Connection. In episode 8, available for free on YouTube, the consultant and digital marketing specialistPaula Tebettshares practical strategies for companies of all sizes to achieve significant results in the digital environment.
Paula, who has 15 years of experience and is a professor of MBA courses, brings valuable insights on topics such as the strategic use of WhatsApp and Instagram, the power of digital influencers, and the importance of centralizing customer service channels. Check it out
- WhatsApp Status: A Powerful and Accessible Tool
One of Paula Tebett's main tips in the episode is the use ofstatus do WhatsAppas a marketing tool. According to her, this accessible and straightforward strategy can generate a surprising return, especially for small businesses. "The WhatsApp Status is an underrated channel, but when well managed, it yields significant results," he/she/they states.
Paula recommends that companies use the status to promote offers, news, and content that directly engage with the audience. Furthermore, it highlights the simplicity of the tool, which requires no investments and can be managed practically. For Paula, this is an opportunity that many entrepreneurs still ignore, but it has the potential to strengthen customer relationships and increase sales.
- Digital influencers: Connections that generate results
Another guidance highlighted by Paula is the importance of influencer marketing for companies that want to expand their online presence. She emphasizes that the choice of influencer should go beyond the number of followers, prioritizing the alignment between the brand's values and the professional's communication.
"The most effective influencers are not necessarily those with millions of followers, but those who speak directly to the audience the brand aims to reach," explains Paula. She also emphasizes that the content produced must be authentic and relevant, creating a real connection between the audience and the company.
This type of partnership, according to Paula, can benefit both large companies and small businesses, offering an efficient way to increase brand visibility and engage new customers.
- Centralization of service channels: The key to not losing customers
One of the biggest challenges pointed out by the consultant is the lack of centralization in customer service channels. Paula warns that directing the customer from one platform to another, such as from Instagram to WhatsApp, can result in lost sales and consumer disengagement.
As a solution, she recommends using tools like Poli Digital, which integrates WhatsApp, Instagram, and Facebook into a single system. "Platforms that centralize communication enable automation, faster service, and more efficient use of the company's resources," he/she/they highlights.
According to Paula, centralization facilitates the work of teams, improves the customer experience, and prevents sales opportunities from being lost. This approach, combined with other digital strategies, helps create a competitive advantage for companies.
