A Tray, LWSA's e-commerce platform, is strengthening its market strategy with the launch of Tray POS, a system that automates business management for retailers. The initiative is part of the company's goal to offer, in a single environment, all the necessary tools for managing an online or physical store.
With Tray POS, retailers will be able to unify the management of their physical and online businesses. The tool enables supplier management, display adjustments, purchase order and inventory control, sales tracking, sales review, proposal creation, invoice issuance, and promotion execution.
The tool offers various payment methods, such as payroll deduction, installment plan, customer credit, Pix, gift card, and card, in addition to allowing use at more than one checkout, ensuring complete control of operations. Additionally, it enables multichannel sales management, integrating the physical store with your Tray online store, resulting in more agile processes, centralized management, and reduced errors and costs.
According to Thiago Mazeto, general manager of Tray, the solution meets the demand for digitization in physical retail and its integration with digital. "Retail is becoming increasingly dynamic and digitalization is already a reality. With Tray POS, we are strengthening our business strategy by offering a complete solution for retailers to manage their physical and digital operations, all in one environment," he states.
Retail and e-commerce are among the main business verticals of LWSA, the holding company of which Tray is a part. In the second quarter of this year, the segment experienced significant growth in GMV transacted through the ecosystem, reaching R$16.9 billion, 22.5% higher compared to the same period in 2023. The total includes marketplace operations, ERP, and own stores.
“Even with the excellent performance of our retailers, we continue to invest in strengthening Tray’s operations, centralizing solutions in a single environment to make life even easier for retailers who need technology to boost their businesses,” says Mazeto.
