A Tray, an e-commerce platform owned by LWSA, announced integration with Brandsplace, Privalia's marketplace – a hub with 16 years of operation in the Brazilian market that connects consumers to over 600 "love brands". With the initiative, the company further expands the sales channel options for retailers who already have more than 30 options, including the largest marketplaces operating in the country.
In this way, the retailer operating through the Tray platform will be able to make sales in Privalia's featured categories, such as fashion, accessories, footwear, pets, kids, beauty, beverages & gastronomy, home, electronics, and even travel.
The hub currently has about 20 million users and records around 500,000 daily visits. "This partnership is very important for Tray because it benefits the platform's retailers by increasing their sales potential through offering a large showcase of brands and loyal consumers," says Thiago Mazetto, Tray's director.
The configuration to integrate the Bransdplace online store is already available and can be installed by any Tray retailer directly through the app store. Upon completing the setup, the entrepreneur will go through Privalia's approval and, once granted, will be able to offer their virtual store products on the marketplace.
