According to information released by the consultancy Opinion Box, 79% of Brazilians state that they communicate with companies through WhatsApp. Additionally, 61% of users reveal that they open the platform at least once a day. Already 35% remain with the solution open all day. In this context, innovation ceases to be just a messaging app and becomes a truly digital showcase increasingly strategic for all types and sizes of businesses, making sales conversion through the app a possible reality.
In Brazil, WhatsApp has established itself as one of the main communication channels, and entrepreneurs should ride this wave, using the tool as a channel to reach customers directly and personally. Today, entrepreneurs should keep in mind that each message sent can represent a conversion opportunity, as long as it is done strategically, says Felipe Otoni, co-founder and CVO of SegSmart, a company that aims to optimize the sales processes of products and services online.
Thinking of assisting in achieving real results via WhatsApp, the executive listed the main techniques. Check below
Message automation
With message automation tools, it is possible to create ready-made responses for frequently asked questions, allowing the customer to receive immediate information about products and services. "This feature helps to maintain the consumer's interest, which greatly increases the chances of a quicker conversion," says the expert.
Intelligent Chatbots
The implementation of chatbots can facilitate lead screening, that is, potential clients. "These tools are capable of collecting the initial information from consumers and directing them to the sales team when necessary. In this way, the team can focus on negotiations that truly have the potential for conversion, avoiding unnecessary time wastage," explains Otoni.
Meeting Scheduling
The scheduling features of the app allow leads to easily and quickly book appointments to talk with the sales team. "By enabling personalized service, this strategy increases the chances of closing a contract," points out the co-founder.
CRM for lead management
Customer Relationship Management (CRM) is a tool that helps companies manage and improve their relationships with customers and prospects through centralized information and process optimization. "At SegSmart, for example, we have the Kanban CRM, which provides organization of leads coming from WhatsApp. From there, it is possible to monitor the progress in the purchasing journey and customize interactions, helping the entrepreneur better understand the needs of their target audience in order to offer the most suitable solutions and consequently significantly increase the chances of conversion," reveals Otoni.
