From payments by proximity to the use of artificial intelligence, the Brazilian financial market is entering a new era. Driven by technological changes and consumer behavior, 2025 will be marked by innovation, convenience, and security.
Contactless Payments and the Evolution of Pix
Pix remains one of Brazilians' favorite methods, and in 2025 it will gain a new feature: contactless Pix. This innovation eliminates the need for keys or QR Codes, bringing even more convenience to transactions.
Furthermore, contactless payments, known as "invisible payments," continue to grow rapidly. This modality, increasingly common in public transportation, retail, and small businesses, moved more than R$300 billion in the first quarter of 2024, according to the Brazilian Association of Credit Card and Service Companies (Abecs). The trend is that these numbers will grow even more.
Credit and Debit Cards: Modernity with Tradition
Despite the advancement of new technologies, credit and debit cards remain essential for the market. In 2025, they remain a reliable and widely accepted option, especially in areas where access to more advanced tools is limited.
With tokenization, which replaces physical numbers with encrypted codes, cards are increasingly secure and modern, meeting consumer expectations for online and in-person purchases.
Artificial Intelligence in the Payments Sector
Artificial intelligence (AI) plays a key role in the future of payments, assisting in behavior analysis, fraud prevention, and service personalization. This ensures safer and more efficient operations, benefiting both consumers and companies.
FrogPay's Role in the New Landscape
In this changing market, FrogPay is standing out as a strategic partner that comprehensively meets the needs of merchants, consumers and independent professionals.
For merchants, FrogPay offers intuitive card machines and integrated systems that accept multiple payment methods, including digital wallets, Pix, and contactless payments. This flexibility speeds up service, improves the customer experience, and reduces queues at points of sale, a differentiator in high-demand environments such as retail and restaurants.
For consumers, the company focuses on safe and simple solutions, such as contactless payments and online shopping support, ensuring convenience at every stage of the purchasing journey.
For self-employed professionals and small shop owners, the company offers alternatives such as low-cost card machines and platforms that allow managing payments and issuing receipts directly from a mobile phone. This facilitates operation and expands access for smaller businesses to the digital market.
