An unprecedented survey reveals the 15 most mentioned Brazilian brands by influencers in the country over the past year. The study, conducted by HypeAuditor, mapped all mentions (organic and sponsored) made by thousands of content creators between July 2024 and July 2025 on the social network Instagram.
The analysis includes data such as the brands with the highest volume of mentions (by number of posts), the number of unique influencers who mentioned each brand, the total user interactions – combining likes and comments – and the estimated advertising equivalence generated by these mentions.
The HypeAuditor Top 15 reveals a dominance of the beauty and cosmetics segments (6 brands), fashion and apparel retail (4 brands), and multisection e-commerce platforms (2 brands). The material provides a valuable overview of brand presence in the influence ecosystem in Brazil — and how influencers help to consolidate and maintain the relevance and reputation of certain brands in consumer perception.
DATA INTELLIGENCE
HypeAuditor is an influencer marketing analysis and management platform that operates at all stages to optimize digital campaigns, from discovering creators, managing campaigns, to analysis and reporting for brands and agencies worldwide. With one of the most advanced systems on the market for fraud detection, utilizing AI and machine learning to identify behavioral patterns, the platform also has a database of over 200 million influencers across the largest social networks, including Instagram, TikTok, X, YouTube, and Twitch.
RANKING HIGHLIGHTS
Among the highlights of the study, theGrowth Supplementsleads the mentions ranking comfortably, with more than47 million postsmade by about7.9 thousand influencersIn addition to the volume, the high engagement stands out: there were more than297 million likesand4.2 million commentsThe numbers reveal how brands in the health and wellness sector have found room to grow through digital influence strategies.
A Shein Brazil, secondly, it also impresses by gathering thelargest number of influencers(around 8.8 thousand) and maintain strong engagement, with approximately2.9 million commentsand more than102 million likesAlready aNetflix Brazilin fourth place, it shows that entertainment brands also know how to harness the power of influence: even with fewer mentions than the leaders, the brand stands out for its higher engagement1.2 million comments, reflection of the emotional connection with the audience.
The sector ofbeauty and cosmeticsalso ranks in the Top 15, with brands such asVòlia Cosmetics, The Apothecary, Impala World CupandNatureThe recurrence of these companies reinforces the role of content creators as catalysts of consumption trends in the self-care segment.
In retail and fashion, brands such asAdidas Brazil, Rennerand the very oneSheinthey demonstrate consistent performance. The strategy seems to be investing in long-term partnerships with influencers, promoting multiple pieces of content over time, which helps reinforce brand recall and generate a significant accumulated advertising impact.
"In addition to providing an overview of the most mentioned brands, the study reveals that consistency and strategic selection of influencers carry more weight than simply betting on large volumes of one-off campaigns. Creators with a history of good performance and alignment with the brand's values are prioritized for recurring collaborations, increasing communication efficiency," says Maria Marques, Marketing Manager for Latin America at HypeAuditor.
Top 15 most mentioned Brazilian brands by influencers on Instagram(Clickhereto access all the data from the HypeAuditor ranking
- Growth Supplements(Health / Supplements)
- Shein Brazil(Retail / Fashion and Clothing)
- Vòlia Cosmetics(Beauty / Cosmetics)
- Netflix Brazil(Entertainment)
- The Apothecary(Beauty / Cosmetics)
- Impala World Cup(Beauty / Cosmetics)
- Adidas Brazil(Retail / Fashion and Clothing)
- Shopee BrazilRetail / Multisectoral E-commerce
- Nature(Beauty / Cosmetics)
- Renner(Retail / Fashion and Clothing)
- Risqué(Beauty / Cosmetics)
- Ruby Rose Brazil(Beauty / Cosmetics)
- C&A Brazil(Retail / Fashion and Clothing)
- Cacau Show(Feeding)
- Free MarketRetail / Multisectoral E-commerce
