Many companies are allocating capital to innovation and adopting new tools to drive their growth – investments in digital transformation are expected to reach nearly US$4 trillion worldwide by 2027, according to a study by the International Data Corporation (IDC). Leaders of organizations in Brazil and around the world seek to outline the paths that will ensure competitive advantages and innovations capable of distinguishing them in the market
In this context, the TIVIT, Brazilian multinational that connects technology for a better world, developed a guide with the main technologies to be adopted in the next 12 months, highlighting Artificial Intelligence (AI), Machine Learning, Realidade Aumentada/Virtual, cloud computing and 5G
"If before technologies were considered differentiators", they are now essential for the survival of companies. The challenge, however, "will use them strategically to generate sustainable value", affirms Paulo Freitas, CEO of TIVIT. He highlights how each tool can become a competitive advantage
Artificial Intelligence and Machine Learning
Consolidated as the most adopted technology by decision-makers, AI has driven automation and personalization. According to PwC's 2024 Digital Transformation Index, 20% of respondents identified AI as the main tool for digital transformation, followed by Robotics (12%) and Internet of Things (9%). The combination of machine learning, deep learning and natural language processing enable more efficient machines capable of complex decisions, impacting areas such as health, finances, industry and retail
Augmented Reality (AR) and Virtual Reality (VR)
Becoming increasingly accessible, these technologies expand their applications beyond entertainment. In 2025, they are expected to play a central role in sectors such as education, corporate training, design and health. Companies are already using VR to train teams in simulated environments, while consumers test products in real time, like clothes or furniture, in virtual contexts. Design and architecture professionals also benefit, creating 3D projects that ensure precision and resource savings before execution
Cloud Computing
Cloud data storage and processing continue to grow exponentially. Multicloud and hybrid cloud strategies should become standard, allowing companies to choose multiple suppliers to optimize operations, reduce costs and increase resilience in the face of challenges
5G
With speeds up to 100 times faster than 4G, 5G promises to revolutionize sectors like IoT, industrial automation and virtual reality. It enables the simultaneous connection of millions of devices, favoring smart cities, autonomous cars and the remote monitoring of infrastructures. In connected factories, smart factory calls, 5G enables automated operations and data-driven processes in real time, bringing greater efficiency and flexibility to production lines
Other factors to consider
In addition to the investment in new technologies, companies must have sustainability as a central priority, according to Paulo. For the executive, the solutions have been adopted in recent years to promote greener and more ecological practices, and companies are more aware of their environmental impact. Energy efficiency is one of the key points for 2025 and has been used in data centers, for example, say
According to the CEO of TIVIT, the combination of technology and sustainability will reshape the way business is done this year. Organizations will have the chance to reimagine their operations and focus on personalization and greater efficiency. That's why, having a partner you can trust is essential for the safe development of the company. TIVIT offers the best market solutions to promote the digital transformation of companies, allowing business growth without worries
