The Livelo, renowned points exchange program for products, services and discounts, announced a strategic partnership with Yuno, global payment orchestrator. This collaboration aims to enhance Livelo's e-commerce transaction experience, resulting in a significant increase in payment approval rates
Camilo Ferreira Jorge, finance manager of Livelo, highlighted the benefits of the partnership: "Yuno has been an exceptional partner, rapidly expanding our payment methods, reducing our IT team's dependency and increasing the security of transactions.”
One of the main advantages of this collaboration is multi-acquiring, that allows Livelo to direct transactions to the providers most likely to respond positively. This results in a significant improvement in approval rates and sales conversion
Bernabe Murata, Global Sales Director of Yuno, explained the differential of smart routing: "If a purchase is denied by a certain acquirer, the platform automatically selects another option for it to be approved, always opting for the path with higher acceptance rates and lower transaction costs.”
The partnership also allows Livelo to explore new payment methods, with Pix being considered a major trend for e-commerce. Jorge mentioned that they are studying, together with Yuno, which options make more sense for the platform
With over 45 million customers and 400 strategic partners, Livelo hopes that this partnership will further democratize the national payment market and facilitate access to the advantages of e-commerce for a larger number of people
