The Earth & Live Ads, digital advertising arm of the publisher and Vivo, announces the launch of theLive Free, gamification and engagement app that stimulates user interaction with brands, ads, content through bonus actions and today makes up an important part of the company's commercial deliveries. The platform is already available for all Android devices.
No Vivo Free, users complete missions and challenges to earn benefits. As they finalize an action, elements on the platform encourage the completion of another, increasing the reward and generating a sense of progression and achievement. Among the necessary activities to earn the rewards is daily check-in on the app, access to a campaign journey of a specific advertiser, participation in research, among others.
In this context, the application allows for the construction of longer dialogues between brands and their target audiences. In addition to the occasional advertising campaigns, it is possible to impact them through registration in promotions for lead generation, advertising videos, visits to physical locations based on micro geolocation, push notifications, games and testing new apps and various other possibilities.
“We start 2025 with another proprietary project on the street. The Vivo Free, a largest mobile engagement platform, arrives in the market to connect brands with their audiences inside and outside the app and, at the same time, brings users closer. There are countless opportunities for advertisers that involve the innovation and traditional aspects of digital and offline advertisingsays Julio Tortorello, Head of Monetization at Terra and Vivo Ads.
Intelligent micro geolocation for brands
One of the proposed action opportunities by Vivo Free is through the use of micro geolocation, that allows the creation of hyper-personalized campaigns in real time.Sensors installed at points of sale (POS) interact with users when they approach partner establishments, allowing the sending of instant notifications and the possibility of extending this audience, impacting the audience with other formats and, composing like this, a multimedia delivery for the client.
