Terra & Vivo Ads, the digital advertising arm of the publisher and Vivo, announces the launch ofLive Free, gamification and engagement app that encourages user interaction with brands, ads, and content through rewarded actions and now constitutes an important part of the company's commercial deliveries. The platform is now available for all Android devices.
In Vivo Free, users complete missions and challenges to redeem benefits. As they complete an action, elements on the platform encourage the completion of another, increasing the reward and creating a sense of progression and achievement. Among the activities required to earn the rewards are daily check-ins on the app, access to a campaign journey of a specific advertiser, participation in surveys, among others.
In this context, the app allows for the creation of longer dialogues between brands and their target audiences. In addition to targeted advertising campaigns, they can be reached through registration in promotions for lead generation, advertising videos, visits to physical locations based on micro-geolocation, push notifications, games, testing new apps, and many other possibilities.
“We start 2025 with another proprietary project on the street. The Vivo Free,a The largest mobile engagement platform, arrives on the market to connect brands with their audiences inside and outside the app and, at the same time, bring users closer. There are countless opportunities for advertisers that involve the innovation and traditional aspects of digital and offline advertisingJulio Tortorello, Head of Monetization at Terra and Vivo Ads, affirms.
Intelligent micro geolocation for brands
One of the action opportunities proposed by Vivo Free is based on the use of micro geolocation, which allows the creation of hyper-personalized campaigns in real time.Sensors installed at point-of-sale (POS) locations interact with users when they approach partner establishments, enabling the sending of instant notifications and the possibility of extending this audience, impacting the public with other formats and thus creating a multimedia delivery for the customer.
