The number of fraud attempts in Brazilian e-commerce registered a significant drop of 23.3% in the first quarter of 2024, compared to the same period of the previous year, according to a study carried out by ClearSale, a company specialized in data intelligence for fraud prevention.
The survey, which analyzed 63.7 million requests between January 1 and March 31, revealed that there were 800,000 fraud attempts, totaling R$ 766.3 million. Despite the reduction in volume, the average fraud ticket remained virtually stable, with a slight increase of 0.3%, reaching R$ 948.64.
Eduardo Mônaco, CEO of ClearSale, explained that fraudsters are adopting new strategies: “They have been looking for ways to attract less attention and maintain high profitability, acting with fewer transactions, but attacking products with greater liquidity, added value and cost”.
The study revealed that Wednesdays, between midnight and 5 a.m., were the times with the highest incidence of fraudulent attempts. The Northeast region was the most affected, with an average ticket of R$ 1,021.82, followed by the Midwest (R$ 1,023.52), Southeast (R$ 934.60), and North (R$ 924.89). The Southern region recorded the lowest attempt rate, with an average ticket of R$ 984.91.
The most targeted products by criminals were games and electronics, with average losses of R$ 806 and R$ 2,597, respectively. Home appliances such as refrigerators and freezers had an average fraud amount of R$ 3,550, while cell phones and beauty products accounted for R$ 2,756 and R$ 412, respectively.
The study also identified that the main victims are men and people up to 25 years old. The highest concentration of attempts occurred in January, with 284,600 occurrences, followed by February with 252,900 and March with 70,200.
To avoid scams, ClearSale recommends using strong and unique passwords, paying attention to suspicious links, and verifying the reputation of advertisers. The company also warns about the danger of phishing, a technique that uses attractive offers to capture users' passwords and financial data.
With information from CNN
