Digital marketing is constantly changing, And the innovations for 2025 promise significant changes driven by artificial intelligence (AI)., automation and real-time personalisation. Vinícius Izzo, CEO of Salespunch, digital marketing and sales agency, presents the main trends according to the projections of ESPM and the Digital Marketing Institute (DMI), highlighting how these innovations can enhance companies' results
Automation and AI for Personalized Campaigns
The combination of AI with automation will allow brands to create highly segmented campaigns tailored to consumer behavior. Automation tools such as HubSpot and Pardot, from Salesforce, are developing features that optimize campaigns in real time. Companies that invest in these technologies will be more assertive in their strategies, reaching the right audience with the right message, Izzo states
Content Marketing: Quality is a Priority
Content marketing remains essential, But by 2025, quality will again outweigh quantity.. Detailed and informative content such as extensive articles, whitepapers and e-books, in addition to visual formats such as videos and infographics, have strong potential to capture the interest of the public. Izzo's recommendation focuses on topics that solve the needs of the public, promoting brand engagement and leadership
User Experience Focused SEO
SEO of 2025 will be driven by user experience. With the support of AI, brands will be able to carry out frequent audits to optimise websites and correct navigation problems. Tools such as Google Analytics and Search Console make it easy to monitor and adjust performance, allowing a more satisfying and intuitive experience
Big Data and AI: Real-Time Personalization
Big data analytics in conjunction with AI enables real-time data collection and understanding, personalizing campaigns according to consumer behaviour. ⁇ Tools such as Google Analytics 4 and CRMs with big data analysis, like Salesforce., allow brands to identify trends and adapt quickly, increasing the efficiency of campaigns and more personalisation
Micro and Nano Influencers: Authentic Engagement
Influencer marketing is on the rise, But 2025 will be the year of micro and nano influencers., that offer a more obvious connection to the public. ⁇ Authentic and validated partnerships with brand values have more impact than one-off campaigns. Consistency and reliability will be the words of the time
Rise of Social Commerce
With the expansion of direct shopping functionalities on social networks, theSocial Commerce offers a new way for companies to reach their consumers. According to Vinícius Izzo, platforms such as Instagram Shopping and Facebook Shops make it easy to buy products directly on social networks, integrating e-commerce and social media in an effective and attractive way.
Izzo still draws attention to the Omnichannel, What is the integrated shopping experience?.
