Trend for the second semester: Technology gains importance among management challenges, says Robert Half

Technology advanced from 7th to 4th place among the main concerns of managers in the second half of 2025, according to theRobert Half Confidence Index (RHI)The movement shows that the ability to understand technological evolutions and apply them strategically is seen as a driver of competitiveness. Alongside profitability (42%), talent retention (41%), and productivity (41%), the smart use of technology is likely to be at the center of business leadership decisions in the coming months.

The survey, which interviewed decision-makers from companies of various sizes and sectors across Brazil, shows a reorganization of priorities in the second half of the year, without losing focus on the fundamental themes of people management. The attraction of professionals, for example, remains among the top 10 challenges, which reaffirms its relevance, even if temporarily resized in the face of other pressures in the business environment.

"Managers who can engage teams and prioritize the right initiatives become key players in the success of companies. The combination of focus on results, talent appreciation, and smart use of technology is decisive in achieving goals consistently," says Maria Sartori, market director at Robert Half.

The increasing appreciation of technology among business leaders reinforces the need to stay updated in the face of constant transformations, such as process automation, the use of artificial intelligence, and new productivity tools. The trend points to a market where technology and human talent go hand in hand, with a direct impact on organizational performance.

The top 10 concerns of managers for the second half of 2025, according to ICRH:

1. Profitabilitygenerate more value, spending less (42%)
2. Retentionnot to lose good professionals to the market (41%)
3. Productivity:fulfill obligations more efficiently (41%)
4. Technologyunderstand the evolutions and use them to your advantage (30%)
5. Remunerationto have competitive salaries and benefits (29%)
6. Well-beingpromote mental health and quality of life (26%)
7. Careerdevelop and offer growth opportunities (24%)
8. Attractionattract suitable professionals to the company (20%)
9. Market information:impacts of politics and economics on business (13%)
10. Working models:adapting and evolving in the adopted model (11%)