Trend for the second half of the year: Technology gains relevance among management challenges, according to Robert Half.

Technology has moved from 7th to 4th place among the main concerns of managers in the second half of 2025, according to the Robert Half Confidence Index (ICRH) . This shift shows that the ability to understand technological advancements and apply them strategically is seen as a driver of competitiveness. Alongside profitability (42%), talent retention (41%), and productivity (41%), the intelligent use of technology is likely to be central to business leadership decisions in the coming months.

The survey, which polled decision-makers from companies of different sizes and sectors across Brazil, shows a reorganization of priorities in the second half of the year, without losing focus on the structural themes of people management. Attracting professionals, for example, remains among the top 10 challenges, reaffirming its relevance, even if temporarily redefined in the face of other pressures in the business environment.

“Managers who can engage their teams and prioritize the right areas become key players in the success of companies. The combination of a focus on results, valuing talent, and the intelligent use of technology is crucial for consistently achieving goals,” assesses Maria Sartori, market director at Robert Half.

The growing appreciation of technology among business leaders reinforces the need to stay updated in the face of constant transformations, such as process automation, the use of artificial intelligence, and new productivity tools. The trend points to a market in which technology and human talent go hand in hand, with a direct impact on organizational performance.

The 10 biggest concerns for managers in the second half of 2025, according to ICRH:

1. Profitability : generating more value while spending less (42%)
2. Retention : not losing good professionals to the market (41%)
3. Productivity: fulfilling obligations more efficiently (41%)
4. Technology : Understanding the evolutions and using them to your advantage (30%)
5. Compensation : having competitive salaries and benefits (29%)
6. Well-being : promoting mental health and quality of life (26%)
7. Career : Develop and offer growth opportunities (24%)
8. Attraction : Attracting suitable professionals for the company (20%)
9. Market insights: Impacts of politics and economics on business (13%)
10. Work models: adapt and evolve within the adopted model (11%)