Despite the exponential growth of the sector, the biggest pain point for companies involved in multi-level marketing (MLM) and affiliate programs remains the same: lack of control, transparency, and real scalability. However, the scenario is changing. In 2024, the direct sales sector moved R$50 billion in Brazil, with over 3.5 million independent entrepreneurs, according to data from the Brazilian Association of Direct Selling Companies (ABEVD).
It is precisely to serve this growing ecosystem that Bindflow, a Curitiba-based company specializing in technological solutions, partnered with the MultiSeller platform. The result is a robust and automated solution for businesses operating in B2B, B2C, direct sales, and relationship marketing, enabling scalable operations with intelligence, security, and performance.
"We see enormous growth potential in affiliate and MLM models, especially when driven by cutting-edge technology. The partnership with MultiSeller allowed us to create a comprehensive solution that goes far beyond the traditional: we automate operational processes, structure intelligent commission management, and develop tools to scale support for large networks, focusing on performance and experience," says Emerson Martens, CEO of Bindflow.
The data from the Brazilian Association of Electronic Commerce (ABComm) confirms the expansion of e-commerce with a recorded revenue of R$ 204.3 billion in 2024, a 10.5% increase compared to the previous year. By 2025, the expectation is to surpass R$ 234 billion, driven by an average ticket of R$ 539.28, more than 435 million orders, and a buyer base that is expected to exceed 94 million. This advance directly reflects the strengthening of alternative sales channels, such as affiliate marketing, which moves more than R$20 billion annually, and MLM, which grew 6.3% last year, according to ABEVD (Brazilian Association of Direct Selling Companies).
These changes are rooted in three major milestones of digital transformation: mobile internet access, initiated in 2007; the impact of the pandemic, which accelerated digitalization; and now, the prominence of Artificial Intelligence (AI) in personalizing experiences and automating processes, a key factor for the scalability of decentralized sales models.
According to MultiSeller's CEO, Guilherme Camilli, the platform was created to serve both businesses that already operate with direct sales and those that wish to create affiliate programs and MLM in a structured way, using cutting-edge technology, simplified management, and compliance. Designed to serve from small digital businesses to large direct sales operations, MultiSeller allows for affiliate registration and tracking, automates sales, and manages commissions across multiple levels of referral, with security and high performance.
The platform supports over 100,000 simultaneous users and is capable of reducing network management time by up to 40%, thanks to automation of registrations, payments, and reports. "Today, the software available for direct sales is still predominantly focused on B2B and does not offer the necessary tools for efficient network sales control and management." Our commitment is to provide applicable innovation that makes life easier for managers and brings more transparency and efficiency to the entire ecosystem," says Camilli.
With flexibility to customize the platform according to each client's business model, MultiSeller serves brands seeking to structure traditional networks or explore affiliate marketing in new digital formats. The goal is to empower more than 500 companies with the solution in the next two years, reinforcing the expansion plan that forecasts a 30% growth in the digital solutions segment by 2026.
