The Tecnofit, management platform for the fitness and wellness sector in Brazil, announced the promotion of Pedro Cruz to the position of CEO. The Portuguese executive, who held the position of COO since 2022, take command of the company, while Antonio Maganhotte Junior becomes the president of the board
Pedro Cruz, graduated in Business Administration from the Technical University of Lisbon, has 15 years of experience in the areas of Technology and Digital Market. Before joining Tecnofit, Cruz had notable stints at Google and Deloitte, in addition to being a co-founder of Navegg, company specialized in online audience data in Latin America. He is also an investor in several technology companies
The change in leadership at Tecnofit, that had been planned internally for a few months, marks a new phase for the company. Antonio Maganhotte Junior, who held the position of CEO, now assumes the presidency of the council, where he will continue to contribute with his vast experience and strategic vision
