A TAKAO, a brand of engine components exclusively sold by Goop Distribuidora and a reference in the automotive repair market, strengthens its presence in e-commerce with the launch of itsOfficial store on Shopeemarketplace that connects sellers and consumers. The partnership expands customers' access to the company's over 8,000 catalog items, with convenience, efficiency, and security. At the same time, it strengthens the presence of the brand's distributors in the digital environment through the expertise and solutions of one of the leading companies in the sector, contributing to expanding coverage and operational profitability across the entire country.
Aware of the strategic importance of online sales for commercial success, TAKAO has been investing in expanding its presence on e-commerce platforms, as explained by the marketing director, Clarissa Pinelli: "E-commerce platforms are becoming increasingly popular among repairers due to the convenience offered in acquiring replacement components. Therefore, it is essential to have a robust online infrastructure that guarantees a quick, easy, and secure purchase."
Accessed monthly by one-third of the Brazilian population, Shopee is also, according to Sensor Tower, the shopping app with the highest average browsing time per user. "These data prove the importance of the channel for the segment," comments the executive. We understand that having an official store on the platform is essential for our business objectives, especially given the growing importance of the channel among consumers.
According to Shopee data, auto parts sales on the platform increased by over 80% between 2023 and 2024. "The online auto parts market is constantly growing, and TAKAO's arrival on Shopee further expands the auto parts offerings, catering to an increasingly connected and demanding car enthusiast audience. With this new development, we reinforce our commitment to providing a simple and secure shopping experience," says Felipe Lima, Shopee's business development head.
As the official store of Shopee, TAKAO has access to social commerce solutions, including Shopee Live, a live streaming tool, and Shopee Videos, the platform's short video feature, as well as Shopee Ads and Retail Media solutions. The brand can also benefit from double date campaigns – such as 08/08, 09/09, and 10/10 – which offer even more benefits for consumers and help boost sales and engagement on the platform.
When accessing the addressshopee.com.br/m/takao, the user finds the complete catalog of components provided by the brand's distributors. When creating your store, the partner receives the "TAKAO Authorized Reseller" badge, which ensures more trust and security for the consumer at the time of purchase.
