According to industry data, almost 91% of advertisers are already using or considering implementing Generative AI technology. The adoption of this technology by advertisers has drastically increased recently, as a result of your desire to improve efficiency, increase sales and return on investment – 81% of advertisers believe that Generative AI can increase sales in their organizations
Abby is based on over a decade of learning from successful advertiser campaigns through Taboola and allows advertisers to launch effective campaigns in minutes, in a network of premium and reliable publication sites that reaches over 600 million active users daily. In the tests, the advertiser campaigns launched with Abby went live 75% faster than the campaigns set up manually
Abby builds and manages all aspects of advertisers' media plans, asking simple questions that automatically generate media plans based on any marketing objective. Advertisers can focus on goals such as increasing purchases, expand brand awareness or generate leads, in addition to defining budget allocation between desktop and mobile, among others
Abby also offers advanced generative AI creation features, allowing advertisers to use the same conversational approach to create and modify images. Advertisers can edit funds, calls to action (CTAs) and create relevant captions without the need for software or experience in image editing
"Abby reinvents what is possible for advertisers of all sizes", eliminating uncertainties and time demands in launching campaigns, said Adam Singolda, CEO of Taboola. "Abby democratizes access to advertising so that anyone can create their campaigns", in the same way they would speak to an experienced executive in the advertising industry. Advertisers can 'talk' to Abby in simple language and relax while she acts as a campaign specialist. Abby combines the best of Generative AI with our unique data and best practices to help advertisers succeed. This is another step in our journey to drive advertiser success with Taboola
