Taboola, global company in recommendations for the open web, announced today that its bidding technology focused on performance advertising, Maximize Conversions, is now available to all advertisers
Until recently, thousands of advertisers were already using Maximize Conversions, an AI-based technology that allows increasing conversions and reducing campaign costs on the Taboola platform. This solution automates the bidding process, eliminating the need for complex manual optimizations. Advertisers can simply set their budget and marketing goals, while the algorithm manages the campaigns efficiently and effectively, keeping costs within the established limit. As a result, many users reported an increase of up to 110% in campaign conversions when using Taboola's conversion tracking methods and tools
With the new update, any advertiser can now access Maximize Conversions, regardless of how they set up their campaigns and without the need to use Taboola's conversion tracking tools. This significantly expands the reach of the technology, allowing thousands of new advertisers to run campaigns with Taboola
Today's announcement coincides with the growing adoption of Maximize Conversions, that is already being used by 70% of advertisers, including major brands like Hyundai, THEREFORE, Leica Camera, Sonova, Peugeot Turkey and Opel Turkey. Taboola recorded an impressive 100% increase in the number of campaigns launched with Maximize Conversions in the second quarter of 2024, in comparison with the previous quarter
"We are committed to facilitating the success of our advertisers on Taboola", the massive adoption of Maximize Conversions makes it clear that advertisers like the technology and, more important, it works to generate results in performance campaigns,"said Adam Singolda, CEO and Founder of Taboola. "With 70% of our advertisers already using this tool", we are now extending this capability to thousands of other advertisers, allowing everyone to harness the power of AI to maximize their results
