SW Technology in Performance Marketing has just announced the official launch of SEOVER, an innovative SEO automation tool designed for e-commerce stores on platforms like VTEX, Magento, Shopify, Oracle, among others. With the aim of transforming the management and optimization of SEO strategies, SEOVER promises to contribute to the sustainable growth of organic traffic and maximization of conversions
The e-commerce market has recorded exponential growth in recent years, with a significant increase in online sales and competition among retailers. According to Statista, global e-commerce sales are expected to reach US$ 6,5 trillion by 2024, representing an increasing share of total retail sales. In this competitive scenario, SEO (Search Engine Optimization) has become an essential tool to ensure visibility and success on search platforms, like Google and Bing
In Brazil, where e-commerce accounts for about 11% of total retail sales, conforme dados da Ebit/Nielsen, the demand for efficient SEO solutions has grown in parallel. With increasingly demanding consumers and a saturated digital environment, search engine optimization is essential for companies that want to stand out and achieve better traffic and conversion results
SEOVER is a revolutionary solution aimed at meeting this growing demand, offering an automated and scalable approach to SEO optimization. With advanced features, the tool allows the creation of e-commerce store extensions, branching of SKU inventory in specific URLs, generation of different formats of XML sitemap files, and the implementation of a trackable PWA (Progressive Web App) format
Designed to overcome the limitations of traditional e-commerce platforms, SEOVER offers significant improvements in traceability in Google Search Console and Bing Webmaster, in addition to automating the filling of on-page SEO fields. The tool operates as a subdomain or subdirectory, without consuming APIs from the platforms, ensuring optimized performance and greater stability
One of the great differentiators of SEOVER is its ability to operate independently of the store's main infrastructure, ensuring that the browsing environment remains functional even in cases of 500 or 400 errors on e-commerce platforms. This prevents significant conversion losses and damage to the brand's reputation
SEOVER stands out as an essential tool for retailers and SEO professionals looking to optimize their organic performance and ensure greater competitiveness in the market. In addition to accelerating results, the tool also reduces operational costs, allowing internal teams or SEO agencies to manage the optimization process more effectively and with fewer resources
"We are very excited about the launch of SEOVER". We believe that this tool will redefine the way retailers handle SEO, offering a robust and efficient solution that truly makes a difference in organic performance, claims Uafa Ali Smaili, legal representative of SW Tecnologia
The SEOVER is already available for implementation, and interested companies can schedule a demonstration to learn about all the features and benefits that the tool offers. For more information, visit the official SEOVER page
