A Paraná-based startup is transforming the way companies communicate with their customers through WhatsApp. The IRRAH Group, Brazilian company specialized in technological solutions for the retail sector, developed the Z-API, a tool that integrates WhatsApp with business systems, automating and enhancing customer service
With 197 million WhatsApp users in Brazil, according to data from Meta, the platform has become essential for communication between companies and customers. The Z-API emerges as a solution to meet this growing demand, allowing companies to develop customer service bots, scheduling and notification sending systems, among other features
André Nunes, head of Product at the IRRAH Group, the tool was created to increase efficiency in communication processes, adapting to the specific needs of each business.”
The Z-API has been widely adopted by technology companies, becoming crucial for many business models. César Baleco, CEO of IRRAH, emphasizes: "The Z-API is more than a tool, it is the foundation for the success of many companies. If it stops working, many integer operations also stop.”
The tool offers easy integration and advanced features, including sending and receiving messages, automation, support for various media formats and technical support in Portuguese directly on the platform. "Z-API understands the particularities and demands of the Brazilian market","highlights Nunes"
Miriam Plens, CMO of the IRRAH Group, highlights the importance of digital communication post-pandemic: "A business cannot rely solely on clicks. It is necessary to be assertive and offer, in the digital environment, the best possible experience, really observing consumer interest, with clear communication, humanized and agile.”
The Z-API solution is already present in more than 70 countries, demonstrating its potential for global expansion and its ability to meet the communication needs of businesses in different markets
With WhatsApp being used by 95% of the Brazilian companies surveyed in a recent study by Meta, Z-API positions itself as an essential tool to improve the efficiency and quality of customer service, promising to revolutionize the way companies communicate in the digital environment
