In a scenario where trust and closeness are essential for the success of companies, theVendizapA Paraná-based startup focused on conversational commerce has been standing out for its work in improving the way companies connect with their customers. Founded with the goal of providing a more human and personalized shopping experience, the company has been gaining ground in the market by recognizing and leveraging WhatsApp as a powerful sales and relationship tool.
According to a Gartner survey conducted in December 2023, 64% of people prefer that companies do not use artificial intelligence tools in their customer service centers, and 53% would consider switching to a competitor if they found out they are being served by AI at their current company. In this context, WhatsApp goes beyond being the most widely used social network among Brazilians and becomes a powerful solution for serving physical and digital businesses by strengthening the connection between retailers and sellers with their customers, enhancing human interaction and making contact operations faster and more effective.
Given this perception, since its creation, theVendizaphas been dedicated to developing functionalities that meet the specific needs of companies, with flexible and tailored solutions. The platform allows, for example, order completion via WhatsApp, enabling sellers to confirm information before closing sales and buyers to ask questions or request quotes in an organized manner. "Our goal is to make the purchasing process faster and more efficient, while strengthening the relationship between sellers and consumers. This contact between retailer and buyer is a differentiator that has been lost on the selling side, but has made all the difference on the buying side," he explains.André Campos, CEO and founder of Vendizap.
The so-called conversational commerce, which is the company's priority in developing its solutions, has the potential to significantly improve the customer experience. Zendesk's 2023 trend report revealed that 66% of consumers consider a bad interaction with a brand enough to ruin their day, and 60% base their purchasing decisions on the quality of service. A good shopping experience, whether physical or digital, is what determines if the customer will be satisfied and, more than that, if they will return. Therefore, theVendizapis committed to helping businesses provide fast and quality service, ensuring customer satisfaction and boosting sales," highlightsFields.
Aligned with the evident trend in the business world converging towards conversational commerce, Vendizap stands out for its tailored functionalities. Through the platform, retailers can set up their e-commerce stores in catalog format, optimizing the shopping experience through a more intuitive and practical visualization and customer service via WhatsApp. According to a survey conducted in 2022 by OmniChat, WhatsApp achieves a sales conversion rate of 9% compared to 2% in e-commerce, reaffirming the network's potential as a powerful sales tool and strengthening the transformative role of the service offered by the company.
