Startup launches 1st day 100% online to hire Health Plan

The number of Brazilians with health plans has reached 52.8 Million in June 2025, the highest level ever recorded.The sector handled about R$ 190 billion in the first half, consolidating the country as the largest private health market in Latin America. Click Plans projects to achieve R$ 6 million in revenue by 2026 and achieve a valuation of R$ 50 million, driven by the expansion of digitalization in access to health plans. The expansion of the sector, however, contrasts with a persistent contradiction: the hiring journey is still slow, complex and dependent on human intermediations.In this scenario, the advancement of digital platforms begins to break a historical cycle of inefficiency.

According to Gustavo Succi, President of Click Planos, digitization is not just a matter of convenience, but of access. “The consumer no longer accepts waiting days for a return or filling out dozens of forms to have a plan. He wants clarity, comparison and economy, with decisions in minutes, not days or weeks. The technology shortens the path between the desire for protection and the hiring of the” This move reflects a broader market trend, in which the technology digital transformation it has been redesigning the way essential services reach the population, from education to the financial system, and now to health. The digitization of the sector, once seen as a technological advance, It has become an economic and operational need, driven by increased demand, population aging and the search for efficiency of operators.Click Plans works by connecting consumers directly to health operators, offering a journey 100% digital it combines agility, security and humanized care, being at the center of this structural change that redefines access to private health in Brazil.

The traditional model, still centered on brokers and manual steps, faces a fragmented and not very transparent approval system.Today, a person who wants to hire a health plan is required to expect a broker contact, get the information only to pass the quotes.In addition, the volume of information of each plan makes it difficult to understand. “Most people seek to understand if the plan fits in the budget, if it covers the main hospitals in the region and if the hiring is fast and without bureaucracy. It is this clarity that Click Planos delivers in a much more agile way”. The health should be simple, direct and highlighting the plans with greater discounts for the user profile, which allows us to reduce costs and increase the transparency of the process.“A great turn is in returning to the consumer the control of the process. Health should be simple, direct and accessible, and this is the solution in the market today's. internationalization in 2028”, Succi adds.

Click Planos has in its founding board names from different areas, with complementary experiences in health, technology, law and finance. In addition to Gustavo Succi, entrepreneur, founder and President, Caio H. Adams Soares, COO and Lawyer specialized in Health Law are part of the corporate structure; Victor Reis, president of the Med+ Group; Jose Lamontanha, CTO and responsible for the technological development of the platform; and Fabrizio Gueratto, partner of Banco Modal, which acts in strategic support and communication.

The digitalization of access to health signals a new cycle for the sector, which is now combining technological efficiency with empathy in service. In practice, when accessing the website clickplanos.com.br, the consumer informs his basic data, such as city, age and type of coverage desired, and in a few seconds visualizes on the screen the available options of health plans that serve your region artificial intelligence to cross price information, accredited network and user profile, facilitating the comparison between operators. The platform currently gathers 1,039 plans and a network of 1,135 accredited hospitals throughout the country. The hiring is done completely online, with specialized support in real time and validation of the operators registered in the ANS. .“The model allows the process that previously took days to complete in about 2 Minutes, bringing agility and transparency to one of the most bureaucratic stages of the” sector, concludes Succi.