A PlazaStartup that is transforming the real estate market through AI agents has just announced the launch of Maya ADM, a virtual assistant focused on property management, developed after an investment of R$ 2 million. The technology automates processes such as issuing invoices, contractual questions, penalty calculations, scheduling inspections, maintenance requests, and contract termination, operating proactively through automated calls and WhatsApp messages.
With the new feature, Maya — Plaza's virtual assistant — expands her scope beyond commercial service and begins to independently resolve the main bottlenecks in real estate agencies' administrative sector. The evolution of the assistant reflects Plaza's commitment to making brokers and real estate agencies increasingly productive and efficient through intelligent automation and cutting-edge technology. Today, up to 90% of the services generated by Maya ADM are resolved by itself, without human intervention, consolidating Maya as the most advanced and comprehensive artificial intelligence solution in the Brazilian real estate market.
This radically improves the experience for both renters and administrators, delivering greater agility, accuracy in responses, and a closer, more proactive relationship among all parties involved.”, he saysJulio Viana, CEO and co-founder of Plaza.
The communication between real estate agencies, tenants, and owners is still, for the most part,manual, fragmented, and with little data intelligence— what causes noise, rework, and delays in service. With the arrival of theMaya ADM, Plaza is not only automating critical tasks in a humanized way, through voice and available 24 hours a day, but also creating aintelligence layer in the relationshipThe assistant understands each client's specific needs based on the contract information and interaction history, which allowscustomize communication and anticipate solutions.
According to data from Brain Strategic Intelligence, 78% of Brazilian real estate agencies still use manual processes in their administrative routines. With Maya ADM, companies that have already implemented the technology have automated 93% of customer service, demonstrating the high potential of the solution to scale operations without increasing staffing costs.
“Administrative service is usually more complex than the sale or rental itself. With Maya ADM, we free up teams to focus on strategic tasks, while artificial intelligence takes care of the rest — with voice, clarity, and autonomy., complementsViana.
Maya Fala: a virtual saleswoman who calls tenants and schedules visits
In addition to Maya ADM, Plaza is also expanding its commercial activities with the unprecedented launch of a tool for the Brazilian real estate market: Maya Fala is a virtual voice assistant focused on lead conversion.
The overload of customer service that real estate agencies have is so great that there is basically no time left to perform personalized remarketing. Maya Fala can generate more conversions because it understands the client's needs by analyzing their interaction history with real estate listings and CRM information, providing empathetic, personalized, and effective service to enhance the customer experience and improve the real estate agency's sales.
“Maya Fala was created to optimize the first contact with clients. Instead of waiting for a response on WhatsApp or email, she calls and speaks directly with the interested party. It's like having a sales team that works 24 hours a day without losing the human touch.", highlights"Raphael Garcia, Commercial Director of Plaza.
The combined operation of the two assistants — Maya Fala and Maya ADM — allows a real estate agency to automate everything from the first contact with the lead to solving daily administrative problems, with efficiency, personalization, and proprietary AI technology.
