The Poli Digital startup's YouTube channel from Goiás reached 8,000 followers, consolidating its relevance as a space dedicated to current and essential topics in the digital communication market in Brazil. Focusing on sales strategies through WhatsApp and Instagram, automation, and the use of chatbots, the channel has become a reference for companies and entrepreneurs seeking to understand and apply emerging trends in customer relationship management.
Conexão Poli Digital, a monthly podcast broadcast by the channel, brings together experts to discuss topics such as customer loyalty, marketing strategies, artificial intelligence and how to boost sales, while educational videos offer detailed guidance on how to make the most of digital tools in business.
Among the topics discussed, the use of chatbots gained prominence in some broadcasts, presenting itself as an essential tool to optimize communication between brands and consumers. Recent data shows that 64% of Brazilians already prefer to resolve their requests through messaging apps like WhatsApp and Telegram. This behavior, combined with the fact that 80% of consumers prioritize immediate problem resolution, reinforces the importance of technologies that promote quick and effective interactions.
“The use of technologies such as chatbots simplifies customer service, saves time and improves the customer experience. It is a solution that meets the demands of an increasingly connected consumer,” explains Alberto Filho, CEO of Poli Digital, which has contributed to this transformation by integrating tools such as the official WhatsApp API, allowing companies to automate customer service without losing personalization.
Other technologies have also been the subject of instructional videos, including solutions that increase conversion rates, prevent cart abandonment, and enable transactions directly on WhatsApp, Instagram, and Facebook Messenger. This feature is an exclusive of Poli Digital, facilitating transactions between companies and clients.
“A smooth and efficient shopping experience makes all the difference when it comes to making sales online, keeping customers satisfied and growing sustainably. Studies indicate that keeping a customer costs up to five times less than acquiring a new one, and technologies that promote fast and satisfactory interactions are essential in this process,” highlights Alberto.
According to the CEO, the channel's purpose is to help entrepreneurs sell more and better, making digital interactions as engaging and effective as face-to-face ones.
Meet the channel:https://www.youtube.com/@poli.digital
