It all started with an initiative, in 2008, of a trio of Brazilians who shared a room in London, in the United Kingdom. The following year, was officially born, already in Brazilian lands, in Rio Grande do Sul, Real Travel Insurance, first travel insurance comparator in Brazil. In 2024, the company reaches 15 years by expanding the services offered, improving the customer service area and reaching 1 million and 400 thousand travelers served
In practice, it is a platform through which the traveler quotes options for travel insurance. The person indicates the origin and destination and the expected dates for boarding and disembarking. The tool presents packages from various insurance companies, with up to one year in advance. By Real Seguro Viagem itself, the traveler makes, so, the choice and purchase of your package. It is worth remembering that travel insurance is mandatory in various parts of the world, like Europe, it is recommended for travel in general
The quotation process, presentation of options and acquisition of the package by the client can be done in three minutes, highlights the company's operations director, Hugo Reichenbach – partner of Real Seguro Viagem. "The person compares the plans offered by the various partner insurance companies", as much in terms of prices as in terms of benefits included, and choose the option that best suits you, adds the executive
It's at that point – to provide options that meet specific needs for each traveler profile – one of the enhancements promoted by Real Seguro Viagem in its portfolio. The company has included plans that provide specific coverage for the elderly and pregnant women; and also for sports travelers, or for those who will make their journeys by motorcycle, for example. Also, plans with coverage for covid-19
Another improvement is focused on customer service. The operations director finds that, when the subject is insurance, many doubts arose among travelers, besides being seen as an item subject to bureaucracies. "We created an app", called 'Your', that puts the traveler in direct contact with the insurance company. Finally, we work to ensure that the person feels confident in purchasing the most suitable plan and knows how to proceed if they need to use the insurance, underline Reichenbach
This means, according to the executive, a constant investment in technology development. AND, despite being registered with CNPJ in Porto Alegre, since 2015 the company has embraced the concept of digital nomad. Thus, the team of professionals – made up of more than 40 collaborators – is distributed in more than ten cities across Brazil
Returning to the origin of everything: the first steps began in London, in 2008. At the time, Rafael Antonello, Diego Dias and Gabriel Engel, on exchange in the United Kingdom, they demanded travel insurance and had their first contact with online comparators. In 2009, that experiment turned into a company, consisting of Rafael and Gabriel
"We opened a CNPJ", we received authorization to operate, we rented a very small room and set it up, in February 2009, the site of the first travel insurance comparator in Brazil, remind the operations director. "We will never forget the first sale through the website", on a Saturday morning of that same month, takes pride
From then to now, there were important milestones. In 2012, Real launched an affiliate program to support travel bloggers. In 2015, the choice to be a digital nomad. In 2019, was selected by Scale Up Endeavor, program that boosts innovative ventures. Logo in the following year, a scare: the covid-19 pandemic, when the company tightened its belt, but guaranteed the right to a refund for all customers who could not travel due to the pandemic.
In 2020, Hugo Reichenbach also joined the company,initially developing the rebranding and restructuring of various processes. AND, in 2024, the growth continues, aligned with changes in the way of traveling and tourism trends.
