Generating income through content creation on the internet is an increasingly common practice worldwide. Whether influencers or digital creators, everyone is part of the 'Creator Economy’, a market based on influencer marketing, which has opened the doors to a new form of virtual entrepreneurship that is growing exponentially. According to theGoldman Sachsis expected to double in size by 2027, reaching $480 billion.
There are studies that show that between 2022 and 2023, the number of content producers who make a living from the profession jumped from 74.7% to 81.4%, and that 87.6% intend to remain in the role.
The emergence of this new profession has been shaking up various markets that needed to adapt to the trend. It is not uncommon to see spaces that serve as creation or recording studios for internet content in large cities, because the real estate market has already realized that renting these environments is part of the future.
Exclusive space for creatives
Always aware of the main trends, Housi,proptechthat has been transforming the housing experience through the conceptSmart living, She is used to hosting influencers and content creators at her locations. Due to high demand, the startup began offering exclusive spaces for content creation, thanks to the intelligence of Housi Decor, an intelligent furniture and decoration solution developed by the proptech aimed at brokers and investors, which has served clients in over 170 Brazilian cities.
In Alexandre Frankel's view, CEO of Housi, a pioneer that through its own ecosystem can transform any analog building into a digital one, offering areas such as studios and rooms for filming, video recording, and podcasts in the residential environment can add even more value to the property rental, increasing occupancy rates and profitability. "Creators are in high demand, in addition to being one of the fastest-growing professions in the country. In the future, the presence of spaces dedicated to content creation, which can transform the quality of a professional's work, may become a decisive factor in choosing a property for rent," he states.
