A Riverdata, computer vision startupthat uses proprietary artificial intelligence (AI) technologies to enhance retail productivity, announced the entry of Cesar Bentim as the new advisory councilor. With extensive experience in the pharmaceutical market, the executive brings with him a recognized expertise in Brazil to assist the company in its growth strategy and operations in the sector
Bentim is 54 years old, he has a degree in Advertising from Anhembi Morumbi University and a postgraduate degree in Marketing from the School of Advertising and Marketing (ESPM). With the specialization, developed skills in communication dedicated to the health field, market analysis and strategies, accumulating experience in product management, sales teams, business management and in leading the relationship with strategic partners of IQVIA. Furthermore, he is a professor at ESPM and the Fundação Instituto de Administração (FIA), where is responsible for sharing their skills with future generations of professionals
"My greatest motivation is to drive growth and optimize processes in a concrete way", exploring how I can use my experience to help companies thrive. My participation in Riverdata comes to combine my knowledge of the pharmaceutical market with the technologies offered by the startup, that has an extraordinary potential to revolutionize any segment of retail, says Bentim
According to the survey "Artificial Intelligence in Retail", from the Retail Central, 47% of Brazilian retailers are already using AI in 2024. The research, that brought together 307 professionals, revealed that the main barriers for those who have not adopted the tool so far involve lack of knowledge (52%) and infrastructure (26%) for implementation. Founded in 2020, Riverdata was born with the purpose of assisting companies in this process, offering a platform that increases store productivity through computer vision and artificial intelligence, providing insights that deliver return on investment (ROI)
In a practical way, the system is integrated with AI to capture all consumer behavior and that of the establishment, how the length of stay and the average wait time in the checkout line. After, with the data collected and analyzed by the platform, the AI divides these and other key performance indicators through a conversational interface with the user. As a result, Riverdata users can transform raw data into strategic efficiency, knowing how they can improve the customer experience and optimize the operation of their employees, for example
Claudio Junior, CEO and founder of the startup, the association of Bentim with Riverdata is a reflection of the company's commitment to strengthening its presence in the pharmaceutical sector, offering solutions for the specific needs of the sector. "The arrival of Cesar adds invaluable value to the team", because it strengthens our goal of empowering establishments in the sector with innovative technologies and practices, based on real data. We believe that every entrepreneur can have a simple platform to understand the operation and return of their business, and our focus is to offer this tool, that provides a visible and quantifiable return.”
