Startup creates technology to help companies automate WhatsApp service

In Brazil, 197 million people use WhatsApp, according to Meta data. The platform is also a power not only for banks and retail, but also for companies that use APIs, bridges that connect different types of software or applications, created in different programming languages, and that need to communicate with their customers. In this context, clear solutions that expand communication are fundamental.

The market already offers some options in this sense. One of them is Z-API, developed by Grupo IRRAH, a Brazilian company with technological solutions for the retail sector.Z-API integrates WhatsApp with business systems, transforming the way companies communicate with their customers.

“A tool was created to increase efficiency in communication processes, allowing companies to develop service bots, appointment scheduling systems, sending notifications and many other features adaptable to the specific needs of each business,” explains Andre Nunes, head of Product Group.

The solution also offers valuable insights from large-scale conversation management, serving both small entrepreneurs and software houses, which make up its largest audience.Technology companies in particular have adopted Z-API on a large scale, making it a centerpiece in their business models.“O Z-API is more than a tool, it is the basis for the success of many companies.If it stops working, many entire operations also stop,”, highlights Cesar Baleco, CEO of IRRAH

The tool is easy to integrate and offers advanced features such as sending and receiving messages, automation, support for various media formats and technical support in WhatsApp itself, available in Portuguese directly on the platform.“A Z-API understands the particularities and demands of the Brazilian market. Therefore, our support team is prepared to offer specific assistance and tailored guidance to companies operating in Brazil,”.

The expert explains that remote communication, intensified after the 2020 pandemic, changed the buying and selling relationships in the market. WhatsApp, the main communication channel for Brazilian companies, was used by 95% of the companies interviewed in a study conducted by Meta between 2022 and 2023. “However, a business cannot depend only on clicks. It is necessary to be assertive and offer, in the digital environment, the best possible experience, really observing the consumer interest, with a clear, humanized and agile communication, to generate credibility, recurrence and, of course, fidelity, Miriam Plensra, completes the IRMA Group.